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Reviews for

Target Up & Up Gentle Infant Formula

LOVE: 16 NEUTRAL: 2
REGRET: 3 WANT: 1

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what parents are saying

Raelynne W.

what parents are saying

LOVE: 16 NEUTRAL: 2
REGRET: 3 WANT: 1
  • This was our formula of choice. This was the best one for my son and his touchy stomach. Great formula for half the price of the name brands. Definitely a go to option if formula feeding your baby. Jul 05, 2019

    • Emily S.
    • United States of America

    We switched my daughter to this after trying the name brand. It is better in my opinion. The packaging is more convenient than the name brand and we still got all the benefits-less gas and spit up. May 12, 2019

  • Switched my baby to this from similac total comfort and it’s a complete 180! He does SO much better on this than the “name brand” formula!! Plus it’s almost half the price! Dec 12, 2018

  • This is the only formula that we tried that we absolutely hated. It very obviously made baby constipated. But every baby is different! Sep 05, 2018

    • miri C.
    • Groton, Connecticut

    Works just as well as Enfamil Gentlease. Jul 01, 2018

  • Formula can get really expensive so this is a great alternative to the much more expensive Enfamil Gentlease. The savings really adds up! May 09, 2018

    • Lisa G.
    • United States of America

    Best value for formula. Always on sale and just as good as the name brand. Feb 21, 2018

  • Had to start using this instead of Gerber due to money constraints. My son didn't even notice, it's just the same as Gerber, but cheaper. Feb 13, 2018

    • Amber P.
    • Madison Heights, Michigan

    Switched to this formula from the name brand and baby tolerates it well. It has less bubbles when mixed which is great for a sensitive tummy. You can't beat the price either. Feb 01, 2018

    • Taryn S.
    • Sacramento, California

    I love that this formula has been very easy for my baby girl to digest since week 4! The only issue I'm having is I think it's causing her some constipation issues. Jan 24, 2018

    • Jen B.
    • Bentonville, Arkansas

    My gassy baby did not do well on this formula and continued to struggle with spit up and vomiting during feedings. I also did not like the way it mixed. Jan 05, 2018

  • Unfortunately gave my baby constipation Dec 23, 2017

    • Libi M.
    • Teaneck, New Jersey

    Great price for what I need and it is essentially the same as the Enfamil brand. Oct 24, 2017

    • James P.
    • Jeffersonville, Indiana

    Effective! Store brand Gentle trademarked formula is the same formula at any store https://www.perrigo.com/business/formula.aspx so shop around for the best deal. I think Sam's Club has it cheapest. Jul 24, 2017

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More Parents' Reviews
  • This was our formula of choice. This was the best one for my son and his touchy stomach. Great formula for half the price of the name brands. Definitely a go to option if formula feeding your baby. Jul 05, 2019

    • Emily S.
    • United States of America

    We switched my daughter to this after trying the name brand. It is better in my opinion. The packaging is more convenient than the name brand and we still got all the benefits-less gas and spit up. May 12, 2019

  • Switched my baby to this from similac total comfort and it’s a complete 180! He does SO much better on this than the “name brand” formula!! Plus it’s almost half the price! Dec 12, 2018

  • This is the only formula that we tried that we absolutely hated. It very obviously made baby constipated. But every baby is different! Sep 05, 2018

    • miri C.
    • Groton, Connecticut

    Works just as well as Enfamil Gentlease. Jul 01, 2018

  • Formula can get really expensive so this is a great alternative to the much more expensive Enfamil Gentlease. The savings really adds up! May 09, 2018

    • Lisa G.
    • United States of America

    Best value for formula. Always on sale and just as good as the name brand. Feb 21, 2018

  • Had to start using this instead of Gerber due to money constraints. My son didn't even notice, it's just the same as Gerber, but cheaper. Feb 13, 2018

    • Amber P.
    • Madison Heights, Michigan

    Switched to this formula from the name brand and baby tolerates it well. It has less bubbles when mixed which is great for a sensitive tummy. You can't beat the price either. Feb 01, 2018

    • Taryn S.
    • Sacramento, California

    I love that this formula has been very easy for my baby girl to digest since week 4! The only issue I'm having is I think it's causing her some constipation issues. Jan 24, 2018

    • Jen B.
    • Bentonville, Arkansas

    My gassy baby did not do well on this formula and continued to struggle with spit up and vomiting during feedings. I also did not like the way it mixed. Jan 05, 2018

  • Unfortunately gave my baby constipation Dec 23, 2017

    • Libi M.
    • Teaneck, New Jersey

    Great price for what I need and it is essentially the same as the Enfamil brand. Oct 24, 2017

    • James P.
    • Jeffersonville, Indiana

    Effective! Store brand Gentle trademarked formula is the same formula at any store https://www.perrigo.com/business/formula.aspx so shop around for the best deal. I think Sam's Club has it cheapest. Jul 24, 2017

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