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Reviews for

Target Up & Up Gentle Infant Formula

LOVE: 29 NEUTRAL: 8
REGRET: 4 WANT: 2

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what parents are saying

Jenn K.

what parents are saying

LOVE: 29 NEUTRAL: 8
REGRET: 4 WANT: 2
  • We use this formula and it is great with less gas for baby and is gentle for baby to digest. This gormula is the same quality as Enfamil’s Gentlease. Feb 11, 2023

  • This formula has made a huge impact on my baby’s tummy. She he’s to be gassy but ever since we switched to this one, she’s no longer gassy anymore. Also the price is a win! Oct 28, 2022

  • Compared to Enfamil. We had no issues switching between brand name and store brand! Plus this is far cheaper than the brand name!! Jun 06, 2022

  • This was a great find for us. It was the same as enfamil gentlease, but a fraction of the cost. We could switch between this and the enfamil with no issues at all. May 31, 2022

    • Kara R.
    • Lexington, South Carolina

    Cheaper and came with more formula and did just as good as the expensive brands Apr 02, 2022

  • We used the expensive name brand before we switched to this. It’s less expensive, you get bigger containers AND it’s basically the same stuff. We never had any issues Jan 22, 2022

  • My third baby could only tolerate gentle formula. I used the name brands at first but switched to this brand with no issues. And it saved us money! Oct 19, 2021

    • Ahna J.
    • Wrenshall, Minnesota

    Good formula, my daughter did well with it and had no issues Oct 19, 2021

  • Switched for this from the Similac Pro Total Comfort. Switched three months ago and baby seems fine. Much better price than Similac, ingredients the same. Mar 28, 2021

  • Our baby was very gassy and spit up and we switched to this and it’s worked great ever since. Feb 10, 2021

  • Our little guy did better with this than similac. No gassy tummy and a much better price!! Sep 25, 2020

    • Joe C.
    • New York, New York

    These are more affordable than name brands while offering the same/similar benefits. They are more bubbly and prone to crumbs. Make sure to mix it well before feeding. Aug 05, 2020

  • I bought this because its similar to Enfamil. Definately not what my baby wanted. He would not drink it. Taste was definately different. I bought because it was cheaper. Definately not comparable. Nov 10, 2019

  • Love this formula. Has been great for baby with tummy and reflux issues. Such a great deal for a huge tub compared to other brands. Works just as well for my family. Oct 12, 2019

  • Switched from Enfamil Neuropro GentleEase with no problems. Incredible significant savings (like less than half the price per fluid ounce). No issues for my baby. Mixes well. Doesn't stain much. Aug 31, 2019

  • This was our formula of choice. This was the best one for my son and his touchy stomach. Great formula for half the price of the name brands. Definitely a go to option if formula feeding your baby. Jul 05, 2019

    • Emily S.
    • United States of America

    We switched my daughter to this after trying the name brand. It is better in my opinion. The packaging is more convenient than the name brand and we still got all the benefits-less gas and spit up. May 12, 2019

  • Switched my baby to this from similac total comfort and it’s a complete 180! He does SO much better on this than the “name brand” formula!! Plus it’s almost half the price! Dec 12, 2018

  • This is the only formula that we tried that we absolutely hated. It very obviously made baby constipated. But every baby is different! Sep 05, 2018

    • miri C.
    • Groton, Connecticut

    Works just as well as Enfamil Gentlease. Jul 01, 2018

  • Formula can get really expensive so this is a great alternative to the much more expensive Enfamil Gentlease. The savings really adds up! May 09, 2018

    • Lisa G.
    • United States of America

    Best value for formula. Always on sale and just as good as the name brand. Feb 21, 2018

  • Had to start using this instead of Gerber due to money constraints. My son didn't even notice, it's just the same as Gerber, but cheaper. Feb 13, 2018

    • Amber P.
    • Madison Heights, Michigan

    Switched to this formula from the name brand and baby tolerates it well. It has less bubbles when mixed which is great for a sensitive tummy. You can't beat the price either. Feb 01, 2018

    • Taryn S.
    • Sacramento, California

    I love that this formula has been very easy for my baby girl to digest since week 4! The only issue I'm having is I think it's causing her some constipation issues. Jan 24, 2018

    • Jen B.
    • Bentonville, Arkansas

    My gassy baby did not do well on this formula and continued to struggle with spit up and vomiting during feedings. I also did not like the way it mixed. Jan 05, 2018

  • Unfortunately gave my baby constipation Dec 23, 2017

    • Libi M.
    • Teaneck, New Jersey

    Great price for what I need and it is essentially the same as the Enfamil brand. Oct 24, 2017

    • James P.
    • Jeffersonville, Indiana

    Effective! Store brand Gentle trademarked formula is the same formula at any store https://www.perrigo.com/business/formula.aspx so shop around for the best deal. I think Sam's Club has it cheapest. Jul 24, 2017

See More Reviews

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More Parents' Reviews
  • We use this formula and it is great with less gas for baby and is gentle for baby to digest. This gormula is the same quality as Enfamil’s Gentlease. Feb 11, 2023

  • This formula has made a huge impact on my baby’s tummy. She he’s to be gassy but ever since we switched to this one, she’s no longer gassy anymore. Also the price is a win! Oct 28, 2022

  • Compared to Enfamil. We had no issues switching between brand name and store brand! Plus this is far cheaper than the brand name!! Jun 06, 2022

  • This was a great find for us. It was the same as enfamil gentlease, but a fraction of the cost. We could switch between this and the enfamil with no issues at all. May 31, 2022

    • Kara R.
    • Lexington, South Carolina

    Cheaper and came with more formula and did just as good as the expensive brands Apr 02, 2022

  • We used the expensive name brand before we switched to this. It’s less expensive, you get bigger containers AND it’s basically the same stuff. We never had any issues Jan 22, 2022

  • My third baby could only tolerate gentle formula. I used the name brands at first but switched to this brand with no issues. And it saved us money! Oct 19, 2021

    • Ahna J.
    • Wrenshall, Minnesota

    Good formula, my daughter did well with it and had no issues Oct 19, 2021

  • Switched for this from the Similac Pro Total Comfort. Switched three months ago and baby seems fine. Much better price than Similac, ingredients the same. Mar 28, 2021

  • Our baby was very gassy and spit up and we switched to this and it’s worked great ever since. Feb 10, 2021

  • Our little guy did better with this than similac. No gassy tummy and a much better price!! Sep 25, 2020

    • Joe C.
    • New York, New York

    These are more affordable than name brands while offering the same/similar benefits. They are more bubbly and prone to crumbs. Make sure to mix it well before feeding. Aug 05, 2020

  • I bought this because its similar to Enfamil. Definately not what my baby wanted. He would not drink it. Taste was definately different. I bought because it was cheaper. Definately not comparable. Nov 10, 2019

  • Love this formula. Has been great for baby with tummy and reflux issues. Such a great deal for a huge tub compared to other brands. Works just as well for my family. Oct 12, 2019

  • Switched from Enfamil Neuropro GentleEase with no problems. Incredible significant savings (like less than half the price per fluid ounce). No issues for my baby. Mixes well. Doesn't stain much. Aug 31, 2019

  • This was our formula of choice. This was the best one for my son and his touchy stomach. Great formula for half the price of the name brands. Definitely a go to option if formula feeding your baby. Jul 05, 2019

    • Emily S.
    • United States of America

    We switched my daughter to this after trying the name brand. It is better in my opinion. The packaging is more convenient than the name brand and we still got all the benefits-less gas and spit up. May 12, 2019

  • Switched my baby to this from similac total comfort and it’s a complete 180! He does SO much better on this than the “name brand” formula!! Plus it’s almost half the price! Dec 12, 2018

  • This is the only formula that we tried that we absolutely hated. It very obviously made baby constipated. But every baby is different! Sep 05, 2018

    • miri C.
    • Groton, Connecticut

    Works just as well as Enfamil Gentlease. Jul 01, 2018

  • Formula can get really expensive so this is a great alternative to the much more expensive Enfamil Gentlease. The savings really adds up! May 09, 2018

    • Lisa G.
    • United States of America

    Best value for formula. Always on sale and just as good as the name brand. Feb 21, 2018

  • Had to start using this instead of Gerber due to money constraints. My son didn't even notice, it's just the same as Gerber, but cheaper. Feb 13, 2018

    • Amber P.
    • Madison Heights, Michigan

    Switched to this formula from the name brand and baby tolerates it well. It has less bubbles when mixed which is great for a sensitive tummy. You can't beat the price either. Feb 01, 2018

    • Taryn S.
    • Sacramento, California

    I love that this formula has been very easy for my baby girl to digest since week 4! The only issue I'm having is I think it's causing her some constipation issues. Jan 24, 2018

    • Jen B.
    • Bentonville, Arkansas

    My gassy baby did not do well on this formula and continued to struggle with spit up and vomiting during feedings. I also did not like the way it mixed. Jan 05, 2018

  • Unfortunately gave my baby constipation Dec 23, 2017

    • Libi M.
    • Teaneck, New Jersey

    Great price for what I need and it is essentially the same as the Enfamil brand. Oct 24, 2017

    • James P.
    • Jeffersonville, Indiana

    Effective! Store brand Gentle trademarked formula is the same formula at any store https://www.perrigo.com/business/formula.aspx so shop around for the best deal. I think Sam's Club has it cheapest. Jul 24, 2017

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