what parents are saying
Love the cute prints and style of this diaper bag. Customer service is great. (Oct 20, 2017)
Dayna L.
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what parents are saying
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- Ashley S.
Lake in the Hills, Illinois
I have this bag in the Alice in Wonderland print. The bag itself has lots of pockets, which is nice, but is on the small side, so you have to be mindful of what you pack! Oct 19, 2023
- Maria M.
Cerritos , California
Easy to clean and has a lot of pockets for storing items but it can get heavy. The included baby changing mat was useful when changing baby in public bathrooms. Aug 11, 2022
- Courtney L.
Bloomington , Illinois
I love the idea of this bag, but it seems you need the pouches to be able to utilize the bag. The bottle holders also don't accommodate avent natural bottles well and cut into space in the bag Nov 03, 2021
- Tiffany M.
Seattle, Washington
One of the first diaper bags I used and absolutely loved it. Wouldn’t recommend for multiple children unless you’re not an overpacked like me lol. Jun 21, 2021
- Madeline G.
Anchorage, Alaska
I like the quality & strap features but it doesn't pack well to me. I need more room & feel like this doesn't organize well. I need a few diapers, wipes, clothes, snacks, & formula & the bag is full. Mar 01, 2020
- Secretly Expecting
Frankfort , Illinois
I wanted to love this bag, but I didn't love how it stained so easily, even though it was easy to wipe, it was impossible to get any sort of dirt marks off. Feb 28, 2020
- Paige H.
Jacksonville, Florida
I have this diaper bag in First Lady, and while I love the bag the white in the print gets incredibly dirty! I've cleaned it all the recommended ways its still pretty dingy. We still use often though! Jan 27, 2020
- Vanessa G.
Gainesville, Virginia
I have used this bag for the past 2.5 years and it has held up well. No rips and still holds all the stuff I need as my child grows.Zippers are great quality which are important to me in a bag as well Aug 01, 2019
- Melinda L.
Altamonte Springs, Florida
I love these bags. The outer material is nice. The fact that it uses magnets is wonderful. I love all the organizing pockets and that it can be a shoulder bag or backpack. I could keep going for days. Feb 14, 2019
- Sara C.
Osborn , Missouri
Can easily put stuff in for two kids. I use disposable diapers. Nursing cover, extra others, wipes, wallets,keys,phone,etc Jun 07, 2018
- Lindsay H.
East Amherst, New York
Very comfy straps that easily swivel within their clasps so no need to untwist straps every time you put it on. Machine washable. The body of the backpack is not very spacious unfortunately. Feb 10, 2018
- Erin F.
Grand Blanc, Michigan
Not a huge fan of JJB customer service, I got three defective bags before I got one worth keeping. Pattern placement was terrible/cheap looking, stitching was awful, and I had to pay to send them back Nov 29, 2017
- Rylea F.
Provo, Utah
I bought this used in great condition. I regretted paying the 25 dollars for it, and sold it. The pockets are awkwardly shaped and sized. It is awkward to carry, and doesn't hold much. Sep 21, 2017
- Karmen Z.
Schenectady, New York
Backpack style diaper bag is definitely the way to go! It sits comfortably on your shoulders and is one less thing to juggle. Plenty of pockets and space, and has a "mom" pocket in the front. Aug 26, 2017
- Caroline L.
United States of America
I got this because it has the backpack option. space is tight for use with 2 kids, but ive made it work. messenger strap broke and their customer service wasnt helpful at all Jul 12, 2017
- Ngan H.
Philadelphia, Pennsylvania
Love all the compartments in this bag. I can stuff so much stuff from clothes, diapers, wipes, breast pump stuff, etc. it gets heavy but wearing it as a book bag isn't terrible. Just a bit bulky. May 19, 2017
- Kathia O.
San Antonio, Texas
I reviewed another bff but I LOVE the tokidoki prints! These are great for all the other reasons I mentioned but these prints are collectibles and hold their value very well. This bag is roomy! Dec 20, 2016
- Secretly Expecting
Spokane, Washington
Overall love. SO much organization, very comfortable to wear. Biggest con is the straps are so padded and bulky I can't have the backpack and messenger straps attached simultaneously. Oct 05, 2016
- Ferdylin P.
Fremont, California
I have this in the dream world print and I love it. It's a good size for a day trip or overnight for the baby's items. I also use it for day outings as a backpack. Sep 20, 2016
- Velvet C.
Durant, Oklahoma
I don't have this print but I was very dissatisfied with the Ju ju be Bff. It doesn't hold very much and the seams started to pull apart after just 1 week and used twice. And much to pricey. Mar 13, 2016
- Ashley B.
Houston, Texas
I loveeeeee this diaper bag! Worth every penny! So many pockets and amazing features. You can machine wash the whole thing. My absolute favorite part is it can be a backpack, messenger, or handbag. Dec 16, 2015
- Danielle F.
Richmond Hill, New York
Great compartments, a lot of space. Easy to keep clean. Nov 28, 2015
- Melissa N.
Saint Charles, Illinois
This bag is expensive, but it's worth it. Carrying around a larger than average child, having the backpack option was #1 for me. It's also easy to clean, has lots of compartments & holds up well! Aug 17, 2015
I have it in the black & white polka dot pattern - love it, love the organization/pockets, love that it can be backpack or over the shoulder. Not a carry everything size, but not too small either. Apr 22, 2015
- Jennifer F.
Huxley, Iowa
We love our JuJuBe bag - the best part is the ability to have it used as a shoulder bag or backpack. Sep 25, 2014
The perfect bag for daytrips! The main compartment holds a ton and is well-organized to help you find things quickly. There's a perfect zippered pouch on the outside for just your phone - it's even lined with fuzzy fabric to help keep your screen clean. The outer mama pocket is large enough for all of YOUR essentials - wallet, sunglasses (yes, there's a specially-lined pouch for them as well!), lip gloss, ibuprofen, chocolate chips... ;) And there's a handy-dandy key clip in there too, that *stretches* so you don't even have to take them out and risk losing them (we've all been there). The side pockets are insulated to keep cold drinks cold and warm drinks warm. The best part? The BFF comes with a shoulder strap that is very adjustable so you can carry it as a handbag or cross-body AND backpack straps if that's how you roll. This could even serve as baby's overnighter for the minimalist mama. Jun 23, 2014
See More Reviews
(including your friends’ reviews!)
Featured Parents' Reviews-
- Martha L.
Roseville, California
I actually use it as a breast pump bag, it fits my Spectra, pieces, and small cooler. I have to take out the cooler if I'm pumping milk all day, but this bag is light, cute, and easy for my pump. May 15, 2020
- Allie P.
United States of America
I have the diaper bag in style Legacy and it is so beautiful! The bag is easy to carry and has many pockets and room for everything I need to store. The bag is easy to clean too. An absolute must have Jan 31, 2018
- Dayna L.
Pearl City, Hawaii
Love the cute prints and style of this diaper bag. Customer service is great. Oct 20, 2017
More Parents' Reviews-
- Ashley S.
Lake in the Hills, Illinois
I have this bag in the Alice in Wonderland print. The bag itself has lots of pockets, which is nice, but is on the small side, so you have to be mindful of what you pack! Oct 19, 2023
- Maria M.
Cerritos , California
Easy to clean and has a lot of pockets for storing items but it can get heavy. The included baby changing mat was useful when changing baby in public bathrooms. Aug 11, 2022
- Courtney L.
Bloomington , Illinois
I love the idea of this bag, but it seems you need the pouches to be able to utilize the bag. The bottle holders also don't accommodate avent natural bottles well and cut into space in the bag Nov 03, 2021
- Tiffany M.
Seattle, Washington
One of the first diaper bags I used and absolutely loved it. Wouldn’t recommend for multiple children unless you’re not an overpacked like me lol. Jun 21, 2021
- Madeline G.
Anchorage, Alaska
I like the quality & strap features but it doesn't pack well to me. I need more room & feel like this doesn't organize well. I need a few diapers, wipes, clothes, snacks, & formula & the bag is full. Mar 01, 2020
- Secretly Expecting
Frankfort , Illinois
I wanted to love this bag, but I didn't love how it stained so easily, even though it was easy to wipe, it was impossible to get any sort of dirt marks off. Feb 28, 2020
- Paige H.
Jacksonville, Florida
I have this diaper bag in First Lady, and while I love the bag the white in the print gets incredibly dirty! I've cleaned it all the recommended ways its still pretty dingy. We still use often though! Jan 27, 2020
- Vanessa G.
Gainesville, Virginia
I have used this bag for the past 2.5 years and it has held up well. No rips and still holds all the stuff I need as my child grows.Zippers are great quality which are important to me in a bag as well Aug 01, 2019
- Melinda L.
Altamonte Springs, Florida
I love these bags. The outer material is nice. The fact that it uses magnets is wonderful. I love all the organizing pockets and that it can be a shoulder bag or backpack. I could keep going for days. Feb 14, 2019
- Sara C.
Osborn , Missouri
Can easily put stuff in for two kids. I use disposable diapers. Nursing cover, extra others, wipes, wallets,keys,phone,etc Jun 07, 2018
- Lindsay H.
East Amherst, New York
Very comfy straps that easily swivel within their clasps so no need to untwist straps every time you put it on. Machine washable. The body of the backpack is not very spacious unfortunately. Feb 10, 2018
- Erin F.
Grand Blanc, Michigan
Not a huge fan of JJB customer service, I got three defective bags before I got one worth keeping. Pattern placement was terrible/cheap looking, stitching was awful, and I had to pay to send them back Nov 29, 2017
- Rylea F.
Provo, Utah
I bought this used in great condition. I regretted paying the 25 dollars for it, and sold it. The pockets are awkwardly shaped and sized. It is awkward to carry, and doesn't hold much. Sep 21, 2017
- Karmen Z.
Schenectady, New York
Backpack style diaper bag is definitely the way to go! It sits comfortably on your shoulders and is one less thing to juggle. Plenty of pockets and space, and has a "mom" pocket in the front. Aug 26, 2017
- Caroline L.
United States of America
I got this because it has the backpack option. space is tight for use with 2 kids, but ive made it work. messenger strap broke and their customer service wasnt helpful at all Jul 12, 2017
- Ngan H.
Philadelphia, Pennsylvania
Love all the compartments in this bag. I can stuff so much stuff from clothes, diapers, wipes, breast pump stuff, etc. it gets heavy but wearing it as a book bag isn't terrible. Just a bit bulky. May 19, 2017
- Kathia O.
San Antonio, Texas
I reviewed another bff but I LOVE the tokidoki prints! These are great for all the other reasons I mentioned but these prints are collectibles and hold their value very well. This bag is roomy! Dec 20, 2016
- Secretly Expecting
Spokane, Washington
Overall love. SO much organization, very comfortable to wear. Biggest con is the straps are so padded and bulky I can't have the backpack and messenger straps attached simultaneously. Oct 05, 2016
- Ferdylin P.
Fremont, California
I have this in the dream world print and I love it. It's a good size for a day trip or overnight for the baby's items. I also use it for day outings as a backpack. Sep 20, 2016
- Velvet C.
Durant, Oklahoma
I don't have this print but I was very dissatisfied with the Ju ju be Bff. It doesn't hold very much and the seams started to pull apart after just 1 week and used twice. And much to pricey. Mar 13, 2016
- Ashley B.
Houston, Texas
I loveeeeee this diaper bag! Worth every penny! So many pockets and amazing features. You can machine wash the whole thing. My absolute favorite part is it can be a backpack, messenger, or handbag. Dec 16, 2015
- Danielle F.
Richmond Hill, New York
Great compartments, a lot of space. Easy to keep clean. Nov 28, 2015
- Melissa N.
Saint Charles, Illinois
This bag is expensive, but it's worth it. Carrying around a larger than average child, having the backpack option was #1 for me. It's also easy to clean, has lots of compartments & holds up well! Aug 17, 2015
I have it in the black & white polka dot pattern - love it, love the organization/pockets, love that it can be backpack or over the shoulder. Not a carry everything size, but not too small either. Apr 22, 2015
- Jennifer F.
Huxley, Iowa
We love our JuJuBe bag - the best part is the ability to have it used as a shoulder bag or backpack. Sep 25, 2014
The perfect bag for daytrips! The main compartment holds a ton and is well-organized to help you find things quickly. There's a perfect zippered pouch on the outside for just your phone - it's even lined with fuzzy fabric to help keep your screen clean. The outer mama pocket is large enough for all of YOUR essentials - wallet, sunglasses (yes, there's a specially-lined pouch for them as well!), lip gloss, ibuprofen, chocolate chips... ;) And there's a handy-dandy key clip in there too, that *stretches* so you don't even have to take them out and risk losing them (we've all been there). The side pockets are insulated to keep cold drinks cold and warm drinks warm. The best part? The BFF comes with a shoulder strap that is very adjustable so you can carry it as a handbag or cross-body AND backpack straps if that's how you roll. This could even serve as baby's overnighter for the minimalist mama. Jun 23, 2014
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