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Reviews for

Ju-Ju-Be B.F.F. Tote/Backpack Style Diaper Bag

LOVE: 14 NEUTRAL: 4
REGRET: 3 WANT: 31

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what parents are saying

Allie P.

what parents are saying

LOVE: 14 NEUTRAL: 4
REGRET: 3 WANT: 31
  • I have used this bag for the past 2.5 years and it has held up well. No rips and still holds all the stuff I need as my child grows.Zippers are great quality which are important to me in a bag as well Aug 01, 2019

  • I love these bags. The outer material is nice. The fact that it uses magnets is wonderful. I love all the organizing pockets and that it can be a shoulder bag or backpack. I could keep going for days. Feb 14, 2019

  • Can easily put stuff in for two kids. I use disposable diapers. Nursing cover, extra others, wipes, wallets,keys,phone,etc Jun 07, 2018

  • Very comfy straps that easily swivel within their clasps so no need to untwist straps every time you put it on. Machine washable. The body of the backpack is not very spacious unfortunately. Feb 10, 2018

    • Erin F.
    • Grand Blanc, Michigan

    Not a huge fan of JJB customer service, I got three defective bags before I got one worth keeping. Pattern placement was terrible/cheap looking, stitching was awful, and I had to pay to send them back Nov 29, 2017

  • I bought this used in great condition. I regretted paying the 25 dollars for it, and sold it. The pockets are awkwardly shaped and sized. It is awkward to carry, and doesn't hold much. Sep 21, 2017

  • Backpack style diaper bag is definitely the way to go! It sits comfortably on your shoulders and is one less thing to juggle. Plenty of pockets and space, and has a "mom" pocket in the front. Aug 26, 2017

  • I got this because it has the backpack option. space is tight for use with 2 kids, but ive made it work. messenger strap broke and their customer service wasnt helpful at all Jul 12, 2017

    • Ngan H.
    • Philadelphia, Pennsylvania

    Love all the compartments in this bag. I can stuff so much stuff from clothes, diapers, wipes, breast pump stuff, etc. it gets heavy but wearing it as a book bag isn't terrible. Just a bit bulky. May 19, 2017

  • I reviewed another bff but I LOVE the tokidoki prints! These are great for all the other reasons I mentioned but these prints are collectibles and hold their value very well. This bag is roomy! Dec 20, 2016

    • Anne C.
    • Overland Park, Kansas

    Overall love. SO much organization, very comfortable to wear. Biggest con is the straps are so padded and bulky I can't have the backpack and messenger straps attached simultaneously. Oct 05, 2016

  • I have this in the dream world print and I love it. It's a good size for a day trip or overnight for the baby's items. I also use it for day outings as a backpack. Sep 20, 2016

  • I don't have this print but I was very dissatisfied with the Ju ju be Bff. It doesn't hold very much and the seams started to pull apart after just 1 week and used twice. And much to pricey. Mar 13, 2016

  • I loveeeeee this diaper bag! Worth every penny! So many pockets and amazing features. You can machine wash the whole thing. My absolute favorite part is it can be a backpack, messenger, or handbag. Dec 16, 2015

  • Great compartments, a lot of space. Easy to keep clean. Nov 28, 2015

  • This bag is expensive, but it's worth it. Carrying around a larger than average child, having the backpack option was #1 for me. It's also easy to clean, has lots of compartments & holds up well! Aug 17, 2015

  • I have it in the black & white polka dot pattern - love it, love the organization/pockets, love that it can be backpack or over the shoulder. Not a carry everything size, but not too small either. Apr 22, 2015

  • We love our JuJuBe bag - the best part is the ability to have it used as a shoulder bag or backpack. Sep 25, 2014

  • The perfect bag for daytrips! The main compartment holds a ton and is well-organized to help you find things quickly. There's a perfect zippered pouch on the outside for just your phone - it's even lined with fuzzy fabric to help keep your screen clean. The outer mama pocket is large enough for all of YOUR essentials - wallet, sunglasses (yes, there's a specially-lined pouch for them as well!), lip gloss, ibuprofen, chocolate chips... ;) And there's a handy-dandy key clip in there too, that *stretches* so you don't even have to take them out and risk losing them (we've all been there). The side pockets are insulated to keep cold drinks cold and warm drinks warm. The best part? The BFF comes with a shoulder strap that is very adjustable so you can carry it as a handbag or cross-body AND backpack straps if that's how you roll. This could even serve as baby's overnighter for the minimalist mama. Jun 23, 2014

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  • I have used this bag for the past 2.5 years and it has held up well. No rips and still holds all the stuff I need as my child grows.Zippers are great quality which are important to me in a bag as well Aug 01, 2019

  • I love these bags. The outer material is nice. The fact that it uses magnets is wonderful. I love all the organizing pockets and that it can be a shoulder bag or backpack. I could keep going for days. Feb 14, 2019

  • Can easily put stuff in for two kids. I use disposable diapers. Nursing cover, extra others, wipes, wallets,keys,phone,etc Jun 07, 2018

  • Very comfy straps that easily swivel within their clasps so no need to untwist straps every time you put it on. Machine washable. The body of the backpack is not very spacious unfortunately. Feb 10, 2018

    • Erin F.
    • Grand Blanc, Michigan

    Not a huge fan of JJB customer service, I got three defective bags before I got one worth keeping. Pattern placement was terrible/cheap looking, stitching was awful, and I had to pay to send them back Nov 29, 2017

  • I bought this used in great condition. I regretted paying the 25 dollars for it, and sold it. The pockets are awkwardly shaped and sized. It is awkward to carry, and doesn't hold much. Sep 21, 2017

  • Backpack style diaper bag is definitely the way to go! It sits comfortably on your shoulders and is one less thing to juggle. Plenty of pockets and space, and has a "mom" pocket in the front. Aug 26, 2017

  • I got this because it has the backpack option. space is tight for use with 2 kids, but ive made it work. messenger strap broke and their customer service wasnt helpful at all Jul 12, 2017

    • Ngan H.
    • Philadelphia, Pennsylvania

    Love all the compartments in this bag. I can stuff so much stuff from clothes, diapers, wipes, breast pump stuff, etc. it gets heavy but wearing it as a book bag isn't terrible. Just a bit bulky. May 19, 2017

  • I reviewed another bff but I LOVE the tokidoki prints! These are great for all the other reasons I mentioned but these prints are collectibles and hold their value very well. This bag is roomy! Dec 20, 2016

    • Anne C.
    • Overland Park, Kansas

    Overall love. SO much organization, very comfortable to wear. Biggest con is the straps are so padded and bulky I can't have the backpack and messenger straps attached simultaneously. Oct 05, 2016

  • I have this in the dream world print and I love it. It's a good size for a day trip or overnight for the baby's items. I also use it for day outings as a backpack. Sep 20, 2016

  • I don't have this print but I was very dissatisfied with the Ju ju be Bff. It doesn't hold very much and the seams started to pull apart after just 1 week and used twice. And much to pricey. Mar 13, 2016

  • I loveeeeee this diaper bag! Worth every penny! So many pockets and amazing features. You can machine wash the whole thing. My absolute favorite part is it can be a backpack, messenger, or handbag. Dec 16, 2015

  • Great compartments, a lot of space. Easy to keep clean. Nov 28, 2015

  • This bag is expensive, but it's worth it. Carrying around a larger than average child, having the backpack option was #1 for me. It's also easy to clean, has lots of compartments & holds up well! Aug 17, 2015

  • I have it in the black & white polka dot pattern - love it, love the organization/pockets, love that it can be backpack or over the shoulder. Not a carry everything size, but not too small either. Apr 22, 2015

  • We love our JuJuBe bag - the best part is the ability to have it used as a shoulder bag or backpack. Sep 25, 2014

  • The perfect bag for daytrips! The main compartment holds a ton and is well-organized to help you find things quickly. There's a perfect zippered pouch on the outside for just your phone - it's even lined with fuzzy fabric to help keep your screen clean. The outer mama pocket is large enough for all of YOUR essentials - wallet, sunglasses (yes, there's a specially-lined pouch for them as well!), lip gloss, ibuprofen, chocolate chips... ;) And there's a handy-dandy key clip in there too, that *stretches* so you don't even have to take them out and risk losing them (we've all been there). The side pockets are insulated to keep cold drinks cold and warm drinks warm. The best part? The BFF comes with a shoulder strap that is very adjustable so you can carry it as a handbag or cross-body AND backpack straps if that's how you roll. This could even serve as baby's overnighter for the minimalist mama. Jun 23, 2014

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