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Reviews for

Ju-Ju-Be Be Right Back Backpack Diaper Bag

LOVE: 142 NEUTRAL: 29
REGRET: 10 WANT: 139

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what parents are saying

Lindsey H.

what parents are saying

LOVE: 142 NEUTRAL: 29
REGRET: 10 WANT: 139
  • I have this in a limited edition hello kitty print. Absolutely love this bag. Its very comfortable for a backpack. It maintains temp for cold items. Throw it all in the wash when it gets dirty. Mar 05, 2024

  • I have this green/blue and black and blue with white polka dots. Love love love this diaper backpack. My favorite. Only problem is the blue/green lost a button for front pocket after a year. Nov 04, 2023

  • This lasted 1.5 kids! Loved it dearly before the zippers broke. The compartments were really great and I loved how far you could open it up. Aug 04, 2023

  • Love having the backpack style so your hands are free. The bag holds up well, has lots of pockets and is big enough for everything needed for your newborn. Jun 02, 2023

  • This back has lots of storage and lightweight! I also love the designs they have (mine is a harry potter design) Apr 30, 2023

  • All the pockets you could need. Quality fabric inside and out. Wish size overall was a bit bigger. Mar 31, 2023

  • Nothing super special but it works for us Mar 30, 2023

  • This is a great diaper bag. I love all the compartments and space for gear and the double zipper. Best part is that it is washable (because there will be messes.) Aug 26, 2022

  • I have this one in gray with rose gold hardware and I love it so much. It has so many pockets for everything. Love that the fabric is antibacterial and that you can hang your keys and many other thing Jun 21, 2022

    • Macy G.
    • Greers Ferry , Arkansas

    Love the storage and pockets and that it is washable but it is so big I feel like I’m back in school carrying a book bag Feb 16, 2022

  • I thought I would love this. I loved the Harry Potter print and the mommy pocket. The inside of the bag leaves a lot to be desired. It's not easy to access anything inside and the zippers fall open. Jan 31, 2022

  • My favorite diaper bag !! It's so Roomy and it's super super cute !! Easy to wash if something gets spilled or gets dirty! Dec 13, 2021

  • Omg. I love this backpack. You can pack so many things in it and it is compact and organized. Dec 01, 2021

  • After 2 years of abuse this bag is still holding up. I like that there is a place for your keys and wallet. And the company will give you a refund years later if anything ends up wrong with it. Nov 20, 2021

  • Helps keep my baby stuff super organize, I have 2 ! Aug 28, 2021

  • Big, holds a ton. Love that the main pocket unfolds completely. Lightweight and easy to clean fabric. Not the cutest or trendiest, just a good every day diaper bag. Jul 14, 2021

  • I have the Harry Potter BRB and love it! Big HP fan here so love the design and I love all the storage. We use this whenever we go out and can easily fit all the essentials in it. Thanks Jun 15, 2021

  • After many many bags & NOT wanting a back pack. I realized I need a back pack! This is great, super light weight so fully loaded it doesn’t drag you down tons of pockets, zippers & 2 cup holders Jun 03, 2021

  • I have this Diaper bag in The Queen of the Nile pattern. I love it!!! It is so easy to use and store everything in! I love that it has a spot in the back for the changing pad! May 13, 2021

  • The best feature is that the main compartment unzips all the way! No need for digging!! It’s a very stylish bag as well! Apr 21, 2021

  • Holds so much, I use this for my 2 under 2 and it's perfect! Mar 12, 2021

  • My go to travel bag. Internal organization. I can fit clothes for an entire weekend in this bag. Doesn’t ‘look’ like a diaper bag. It’s washable!!!!! Feb 15, 2021

    • Helen R.
    • Sneads Ferry, North Carolina

    I have two of these and recommend them to all my friends. They are wonderful bags and I love that they are machine washable. Must have especially if you have multiple children. Jan 23, 2021

  • Very nice feeling. Love all the pockets and everything is intuitive and makes sense. I had two in cloth diapers and used this! Jan 21, 2021

  • I wish I’d bought this style bag from the start! Super useful. The layout is really great! Oct 19, 2020

  • I do love this bag, but I wish the BFF and the BRB could have a baby. I want the nicer straps from the BRB, but the better interior organization from the BFF. Please make this happen, Ju-Ju-Be ;) Oct 15, 2020

  • This product is overrated and overpriced. It is heavy and rips easily. Sep 30, 2020

    • Rosy T.
    • Temecula, California

    I love this bag but not as an everyday bag. Its washable and opens flat, its perfect with gussets in my opinion Aug 30, 2020

  • We’ve had our jujube backpack for three years now and it’s still going strong! Love that we can machine wash if. It holds the perfect amount of stuff, too. Aug 14, 2020

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More Parents' Reviews
  • I have this in a limited edition hello kitty print. Absolutely love this bag. Its very comfortable for a backpack. It maintains temp for cold items. Throw it all in the wash when it gets dirty. Mar 05, 2024

  • I have this green/blue and black and blue with white polka dots. Love love love this diaper backpack. My favorite. Only problem is the blue/green lost a button for front pocket after a year. Nov 04, 2023

  • This lasted 1.5 kids! Loved it dearly before the zippers broke. The compartments were really great and I loved how far you could open it up. Aug 04, 2023

  • Love having the backpack style so your hands are free. The bag holds up well, has lots of pockets and is big enough for everything needed for your newborn. Jun 02, 2023

  • This back has lots of storage and lightweight! I also love the designs they have (mine is a harry potter design) Apr 30, 2023

  • All the pockets you could need. Quality fabric inside and out. Wish size overall was a bit bigger. Mar 31, 2023

  • Nothing super special but it works for us Mar 30, 2023

  • This is a great diaper bag. I love all the compartments and space for gear and the double zipper. Best part is that it is washable (because there will be messes.) Aug 26, 2022

  • I have this one in gray with rose gold hardware and I love it so much. It has so many pockets for everything. Love that the fabric is antibacterial and that you can hang your keys and many other thing Jun 21, 2022

    • Macy G.
    • Greers Ferry , Arkansas

    Love the storage and pockets and that it is washable but it is so big I feel like I’m back in school carrying a book bag Feb 16, 2022

  • I thought I would love this. I loved the Harry Potter print and the mommy pocket. The inside of the bag leaves a lot to be desired. It's not easy to access anything inside and the zippers fall open. Jan 31, 2022

  • My favorite diaper bag !! It's so Roomy and it's super super cute !! Easy to wash if something gets spilled or gets dirty! Dec 13, 2021

  • Omg. I love this backpack. You can pack so many things in it and it is compact and organized. Dec 01, 2021

  • After 2 years of abuse this bag is still holding up. I like that there is a place for your keys and wallet. And the company will give you a refund years later if anything ends up wrong with it. Nov 20, 2021

  • Helps keep my baby stuff super organize, I have 2 ! Aug 28, 2021

  • Big, holds a ton. Love that the main pocket unfolds completely. Lightweight and easy to clean fabric. Not the cutest or trendiest, just a good every day diaper bag. Jul 14, 2021

  • I have the Harry Potter BRB and love it! Big HP fan here so love the design and I love all the storage. We use this whenever we go out and can easily fit all the essentials in it. Thanks Jun 15, 2021

  • After many many bags & NOT wanting a back pack. I realized I need a back pack! This is great, super light weight so fully loaded it doesn’t drag you down tons of pockets, zippers & 2 cup holders Jun 03, 2021

  • I have this Diaper bag in The Queen of the Nile pattern. I love it!!! It is so easy to use and store everything in! I love that it has a spot in the back for the changing pad! May 13, 2021

  • The best feature is that the main compartment unzips all the way! No need for digging!! It’s a very stylish bag as well! Apr 21, 2021

  • Holds so much, I use this for my 2 under 2 and it's perfect! Mar 12, 2021

  • My go to travel bag. Internal organization. I can fit clothes for an entire weekend in this bag. Doesn’t ‘look’ like a diaper bag. It’s washable!!!!! Feb 15, 2021

    • Helen R.
    • Sneads Ferry, North Carolina

    I have two of these and recommend them to all my friends. They are wonderful bags and I love that they are machine washable. Must have especially if you have multiple children. Jan 23, 2021

  • Very nice feeling. Love all the pockets and everything is intuitive and makes sense. I had two in cloth diapers and used this! Jan 21, 2021

  • I wish I’d bought this style bag from the start! Super useful. The layout is really great! Oct 19, 2020

  • I do love this bag, but I wish the BFF and the BRB could have a baby. I want the nicer straps from the BRB, but the better interior organization from the BFF. Please make this happen, Ju-Ju-Be ;) Oct 15, 2020

  • This product is overrated and overpriced. It is heavy and rips easily. Sep 30, 2020

    • Rosy T.
    • Temecula, California

    I love this bag but not as an everyday bag. Its washable and opens flat, its perfect with gussets in my opinion Aug 30, 2020

  • We’ve had our jujube backpack for three years now and it’s still going strong! Love that we can machine wash if. It holds the perfect amount of stuff, too. Aug 14, 2020

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