what parents are saying
This backpack is great! Holds so much and has soon many pockets. My only complaint is the main compartment zips down all the way without gussets and so things fall out. (Mar 13, 2016)
Monica A.
as seen on weelists
what parents are saying
-
- Crista A.
Pacoima, California
Very comfortable and spacious enough to carry everything needed for a newborn to the toddler stage. Straps are very comfy and prints are super cute! Apr 22, 2024
- Catherine M.
Georgetown, Texas
I have this in a limited edition hello kitty print. Absolutely love this bag. Its very comfortable for a backpack. It maintains temp for cold items. Throw it all in the wash when it gets dirty. Mar 05, 2024
- Janie M.
Phelan, California
I have this green/blue and black and blue with white polka dots. Love love love this diaper backpack. My favorite. Only problem is the blue/green lost a button for front pocket after a year. Nov 04, 2023
- Katie F.
Georgetown , Canada
This lasted 1.5 kids! Loved it dearly before the zippers broke. The compartments were really great and I loved how far you could open it up. Aug 04, 2023
- Barbara M.
Quincy, Massachusetts
Love having the backpack style so your hands are free. The bag holds up well, has lots of pockets and is big enough for everything needed for your newborn. Jun 02, 2023
- Elizabeth V.
Parsippany, New Jersey
This back has lots of storage and lightweight! I also love the designs they have (mine is a harry potter design) Apr 30, 2023
- Jennifer M.
Weeki Wachee, Florida
All the pockets you could need. Quality fabric inside and out. Wish size overall was a bit bigger. Mar 31, 2023
Nothing super special but it works for us Mar 30, 2023
- Alicia L.
Noblesville, Indiana
This is a great diaper bag. I love all the compartments and space for gear and the double zipper. Best part is that it is washable (because there will be messes.) Aug 26, 2022
- Flor R.
Austin, Texas
I have this one in gray with rose gold hardware and I love it so much. It has so many pockets for everything. Love that the fabric is antibacterial and that you can hang your keys and many other thing Jun 21, 2022
- Macy G.
Greers Ferry , Arkansas
Love the storage and pockets and that it is washable but it is so big I feel like I’m back in school carrying a book bag Feb 16, 2022
I thought I would love this. I loved the Harry Potter print and the mommy pocket. The inside of the bag leaves a lot to be desired. It's not easy to access anything inside and the zippers fall open. Jan 31, 2022
- Ciara M.
Sparta, Tennessee
My favorite diaper bag !! It's so Roomy and it's super super cute !! Easy to wash if something gets spilled or gets dirty! Dec 13, 2021
- Janie M.
Phelan, California
Omg. I love this backpack. You can pack so many things in it and it is compact and organized. Dec 01, 2021
- Christa B.
Beaufort, South Carolina
After 2 years of abuse this bag is still holding up. I like that there is a place for your keys and wallet. And the company will give you a refund years later if anything ends up wrong with it. Nov 20, 2021
Helps keep my baby stuff super organize, I have 2 ! Aug 28, 2021
- Bonnie D.
Austin, Texas
Big, holds a ton. Love that the main pocket unfolds completely. Lightweight and easy to clean fabric. Not the cutest or trendiest, just a good every day diaper bag. Jul 14, 2021
- Elizabeth R.
Brooklyn, New York
I have the Harry Potter BRB and love it! Big HP fan here so love the design and I love all the storage. We use this whenever we go out and can easily fit all the essentials in it. Thanks Jun 15, 2021
- Lindsey T.
76179, Texas
After many many bags & NOT wanting a back pack. I realized I need a back pack! This is great, super light weight so fully loaded it doesn’t drag you down tons of pockets, zippers & 2 cup holders Jun 03, 2021
- Rebecca M.
Gibsonia, Pennsylvania
I have this Diaper bag in The Queen of the Nile pattern. I love it!!! It is so easy to use and store everything in! I love that it has a spot in the back for the changing pad! May 13, 2021
- Samantha N.
Mandan, North Dakota
The best feature is that the main compartment unzips all the way! No need for digging!! It’s a very stylish bag as well! Apr 21, 2021
- Brittany M.
Streamwood, Illinois
Holds so much, I use this for my 2 under 2 and it's perfect! Mar 12, 2021
- Shannon R.
Norfolk , Virginia
My go to travel bag. Internal organization. I can fit clothes for an entire weekend in this bag. Doesn’t ‘look’ like a diaper bag. It’s washable!!!!! Feb 15, 2021
- Helen R.
Sneads Ferry, North Carolina
I have two of these and recommend them to all my friends. They are wonderful bags and I love that they are machine washable. Must have especially if you have multiple children. Jan 23, 2021
- Jordanne H.
Albany, Oregon
Very nice feeling. Love all the pockets and everything is intuitive and makes sense. I had two in cloth diapers and used this! Jan 21, 2021
I wish I’d bought this style bag from the start! Super useful. The layout is really great! Oct 19, 2020
- Amanda A.
Orlando, Florida
I do love this bag, but I wish the BFF and the BRB could have a baby. I want the nicer straps from the BRB, but the better interior organization from the BFF. Please make this happen, Ju-Ju-Be ;) Oct 15, 2020
- Jenise W.
United States of America
This product is overrated and overpriced. It is heavy and rips easily. Sep 30, 2020
- Rosy T.
Temecula, California
I love this bag but not as an everyday bag. Its washable and opens flat, its perfect with gussets in my opinion Aug 30, 2020
See More Reviews
(including your friends’ reviews!)
Featured Parents' Reviews-
- Alanda F.
GTA , Canada
this has lasted my two kids and countless trips! lots of storage easy to open right up, i would say was was pricy but i did get it on sale. LOVED it so much bought one for my sister in law. Jul 31, 2023
- Hannah R.
Tyler, Texas
I have this in the black and white polka dot version and I love it. It’s got a ton of space for important necessities. I wish there was a separate area for bottles though, I just put them in the sides Apr 29, 2022
- Amber Z.
Baltimore , Maryland
So many pockets that are all the perfect sizes! Bag is really durable too. I have absolutely no complaints about this bag. Jul 17, 2021
- Lindsey H.
St augustine , Florida
The perfect diaper bag/your new forever purse. Gone are the days of wristlets and girls nights out, and behold my goto bag that is easily cleaned with thoughtful pockets and organization. Love this. May 23, 2020
- Emilie C.
Sunrise, Florida
Nice design, lightweight and lots of room ! May 17, 2020
- Stephanie D.
Almont, Michigan
Got this because i hated my first. SO much room and easy to keep organized. Loved the mesh for all the clothes, plenty of room for bottles, formula, toys, burp clothes, clothes. LOVE LOVE LOVE. Feb 03, 2020
- Samantha M.
St Louis, Missouri
I absolutely love this diaper bag! It has so many pockets for baby and mama and is very comfortable to wear because it's light weight. It also washes up nice in washing machine. 100% best diaper bag!! Jan 27, 2020
- Secretly Expecting
MANCHESTER, Connecticut
Best diaper bag! I can keep my hands free while holding two children and everything stays in its place without fallout when being tossed around by my toddler or around my car. Lots of organization. Dec 16, 2019
- Michelle S.
Hainesport , New Jersey
This diaper bag is so easy to organize and holds a ton of stuff. It is comfortable to wear and most importantly it doesn't get in the way or leave you feeling lopsided. I can chase the toddler too. Oct 14, 2018
- Aqsa A.
Knoxville, Tennessee
I LOVE my Jujube! I actually have it in the nautical anchors pattern and it fits A LOT. It opens up like a suitcase which I understand some people might not like but I love that style Apr 14, 2018
- Secretly Expecting
Sunnyvale, California
Perfect diaper bag for air travel, it fits everything you need for an international flight (12+ hrs). A bit too bulky for daily use, but works anyways. Nov 13, 2017
- Secretly Expecting
Casa Grande, Arizona
I tried this as I wanted a backpack diaper bag, it is pretty good however it is HUGE and bulky. If I hang it on my stroller when it’s full of stuff, I feel like it might tip the whole thing over almos Oct 18, 2017
- Nicole H.
Woodbury, Minnesota
This is a great backpack style diaper bag. There is literally a compartment for everything. Still it feels small when packed with just the basics. Not sure if I like how it zips open all the way. Aug 20, 2017
- Amy S.
San Ramon, California
This is a good diaper bag. However, any backpack with insulated pockets will do. The price of this bag is too high, and it's not that big. Jun 24, 2017
- Shadai S.
Clifton Park, New York
I love how stylish and easy to fit all my items the jujube bags are! THEY are expensive but they are my one mom splurge! Jun 02, 2017
- Haley S.
decatur , Alabama
The absolute best diaper bag out there! Worth every penny. I love all of the pockets and how each one has a unique intended purpose. I use it with 2 children under the age of 3. May 10, 2017
- Tara A.
Garfield, New Jersey
AMAZING bag. It has so many compartments that keep everything organized. The back pocket can hold wipes and a diaper with the changing pad to have quick diaper changes. The material is easy to clean Feb 16, 2017
- Laura S.
Dallas , Pennsylvania
I wanted to love this style but it's so small. I don't know how anyone could leave the house with just this bag and a newborn. Jan 21, 2017
- Monica A.
Wake Forest, North Carolina
This backpack is great! Holds so much and has soon many pockets. My only complaint is the main compartment zips down all the way without gussets and so things fall out. Mar 13, 2016
- Jennifer C.
ARROYO GRANDE, California
JJB BRB is my go to bag, i love it..more comfortable to carry than my PPB sashay Mar 02, 2016
- Victoria S.
Shreveport, Louisiana
Love JuJuBe. laminated fabric, very organized. Machine Washable, so many cute accessories! Jan 21, 2016
More Parents' Reviews-
- Crista A.
Pacoima, California
Very comfortable and spacious enough to carry everything needed for a newborn to the toddler stage. Straps are very comfy and prints are super cute! Apr 22, 2024
- Catherine M.
Georgetown, Texas
I have this in a limited edition hello kitty print. Absolutely love this bag. Its very comfortable for a backpack. It maintains temp for cold items. Throw it all in the wash when it gets dirty. Mar 05, 2024
- Janie M.
Phelan, California
I have this green/blue and black and blue with white polka dots. Love love love this diaper backpack. My favorite. Only problem is the blue/green lost a button for front pocket after a year. Nov 04, 2023
- Katie F.
Georgetown , Canada
This lasted 1.5 kids! Loved it dearly before the zippers broke. The compartments were really great and I loved how far you could open it up. Aug 04, 2023
- Barbara M.
Quincy, Massachusetts
Love having the backpack style so your hands are free. The bag holds up well, has lots of pockets and is big enough for everything needed for your newborn. Jun 02, 2023
- Elizabeth V.
Parsippany, New Jersey
This back has lots of storage and lightweight! I also love the designs they have (mine is a harry potter design) Apr 30, 2023
- Jennifer M.
Weeki Wachee, Florida
All the pockets you could need. Quality fabric inside and out. Wish size overall was a bit bigger. Mar 31, 2023
Nothing super special but it works for us Mar 30, 2023
- Alicia L.
Noblesville, Indiana
This is a great diaper bag. I love all the compartments and space for gear and the double zipper. Best part is that it is washable (because there will be messes.) Aug 26, 2022
- Flor R.
Austin, Texas
I have this one in gray with rose gold hardware and I love it so much. It has so many pockets for everything. Love that the fabric is antibacterial and that you can hang your keys and many other thing Jun 21, 2022
- Macy G.
Greers Ferry , Arkansas
Love the storage and pockets and that it is washable but it is so big I feel like I’m back in school carrying a book bag Feb 16, 2022
I thought I would love this. I loved the Harry Potter print and the mommy pocket. The inside of the bag leaves a lot to be desired. It's not easy to access anything inside and the zippers fall open. Jan 31, 2022
- Ciara M.
Sparta, Tennessee
My favorite diaper bag !! It's so Roomy and it's super super cute !! Easy to wash if something gets spilled or gets dirty! Dec 13, 2021
- Janie M.
Phelan, California
Omg. I love this backpack. You can pack so many things in it and it is compact and organized. Dec 01, 2021
- Christa B.
Beaufort, South Carolina
After 2 years of abuse this bag is still holding up. I like that there is a place for your keys and wallet. And the company will give you a refund years later if anything ends up wrong with it. Nov 20, 2021
Helps keep my baby stuff super organize, I have 2 ! Aug 28, 2021
- Bonnie D.
Austin, Texas
Big, holds a ton. Love that the main pocket unfolds completely. Lightweight and easy to clean fabric. Not the cutest or trendiest, just a good every day diaper bag. Jul 14, 2021
- Elizabeth R.
Brooklyn, New York
I have the Harry Potter BRB and love it! Big HP fan here so love the design and I love all the storage. We use this whenever we go out and can easily fit all the essentials in it. Thanks Jun 15, 2021
- Lindsey T.
76179, Texas
After many many bags & NOT wanting a back pack. I realized I need a back pack! This is great, super light weight so fully loaded it doesn’t drag you down tons of pockets, zippers & 2 cup holders Jun 03, 2021
- Rebecca M.
Gibsonia, Pennsylvania
I have this Diaper bag in The Queen of the Nile pattern. I love it!!! It is so easy to use and store everything in! I love that it has a spot in the back for the changing pad! May 13, 2021
- Samantha N.
Mandan, North Dakota
The best feature is that the main compartment unzips all the way! No need for digging!! It’s a very stylish bag as well! Apr 21, 2021
- Brittany M.
Streamwood, Illinois
Holds so much, I use this for my 2 under 2 and it's perfect! Mar 12, 2021
- Shannon R.
Norfolk , Virginia
My go to travel bag. Internal organization. I can fit clothes for an entire weekend in this bag. Doesn’t ‘look’ like a diaper bag. It’s washable!!!!! Feb 15, 2021
- Helen R.
Sneads Ferry, North Carolina
I have two of these and recommend them to all my friends. They are wonderful bags and I love that they are machine washable. Must have especially if you have multiple children. Jan 23, 2021
- Jordanne H.
Albany, Oregon
Very nice feeling. Love all the pockets and everything is intuitive and makes sense. I had two in cloth diapers and used this! Jan 21, 2021
I wish I’d bought this style bag from the start! Super useful. The layout is really great! Oct 19, 2020
- Amanda A.
Orlando, Florida
I do love this bag, but I wish the BFF and the BRB could have a baby. I want the nicer straps from the BRB, but the better interior organization from the BFF. Please make this happen, Ju-Ju-Be ;) Oct 15, 2020
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