Target up & up Sensitivity Formula
what parents are saying
Great price, large tub, does the job! (Feb 17, 2016)
Molly C.
as seen on weelists
what parents are saying
-
- Tabitha N.
Mesa, Arizona
After being on a more expensive sensitive formula we switched to target’s with no problems. The price is unmatched and they often do sales. Apr 13, 2020
- Grace D.
Newington, Connecticut
Target formula is every bit as good as the name brand stuff, and it often qualifies for their baby deals where you spend $100 and get a $20 gift card. Feb 20, 2020
- Kelsey K.
None, Arizona
I started giving this to my baby after we found she did well with Similac pro sensitive. This worked well for her and is much better priced. It seems to mix well in the bottle as well. Nov 19, 2019
- Kami J.
United States of America
This is our go to formula for our 9 month old. It's affordable and she loves it. I appreciate the larger container size to save me from making more trips to the store! Oct 08, 2019
- Jackie Z.
Allison Park, Pennsylvania
Used this formula first with my baby. He took to it just fine and with it being comparable with name brand I felt it was safe for my little one. Affordable and worth it! Jul 15, 2019
- Kayla C.
Chattanooga, Tennessee
This was recommended by a friend after my little one was put on Similac. This is just as good and much more affordable. May 30, 2019
- Kyla N.
Windsor, New York
Worked just as well as similac for half the price! Dec 18, 2018
Less foamy than similac sensitive and half the price! Win-win! Jul 10, 2018
- Linn L.
03833, New Hampshire
Helped babies gas and discomfort so much and less expensive than similac. Win win for us Jul 05, 2018
- miri C.
Groton, Connecticut
amazing works just the same as Similac Sensitive. Jul 01, 2018
- Denise D.
Sewell, New Jersey
This has worked great for us. We recently had to switch to formula and he was throwing up on regular formula. We switched to similac sensitive and this is pretty much the same thing for half the price Mar 15, 2018
- Secretly Expecting
Collegeville, Pennsylvania
We switched from Similac Sensitive to Target with no issues. The large container is the same price as the smaller brand size and there are frequently gift card specials. Will use for next child too! Jan 17, 2017
- Athena V.
Tucson, Arizona
I liked it but found a better brand that mixes well. This one dried up and created gunk in the bottle and nipple Dec 26, 2016
- patti l.
austin, Texas
Twice the amount and about have the price of major brands. My daughter does not know the difference. May 29, 2015
- Michaela F.
Center Point, Iowa
It's identical to Similac Sensitive. No reason to pay more when you can get this good deal. Sep 26, 2014
- Brittany L.
Bethel Park, Pennsylvania
We love this formula, it works as well as any of the more expensive brands, and my son tolerates it very well. Jul 23, 2014
started off with similac formula at the hospital, transitioned to enfamil formula bc my pediatrician gave me free samples. changed to this after samples ran out. by far the cheapest but best quality Jun 04, 2014
As far as formula goes, this worked best for both of my kids, both with sensitive tummies and one with colic. MUCH easier to mix than the Similac brand. Apr 15, 2014
Although i don't agree that its the same exact thing as the Similac Sensitive my son seems to agree with it . Def a great switch to save money. Feb 05, 2014
Based on my research most formula is the same due to FDA regulations, so pay about half as much for the equivalent Target Brand formula. This on is similar to Similac Sensitive. Nov 22, 2013
See More Reviews
(including your friends’ reviews!)
Featured Parents' Reviews-
- Amanda K.
elizabeth city, North Carolina
Used for a little while, then my baby was too sensitive and had to switch Feb 03, 2019
- Ariana B.
Spring Green, Wisconsin
Used with both kiddos, great for sensitive tummies and I love that it isn't an arm and a leg for formula! Truly the best for my baby has kept her happy and healthy where other formulas upset her. May 25, 2018
- Arianna C.
Cold Spring, Minnesota
love how its cheaper than the name brands but is exactly the same. we used this for our oldest and it helped with her acid reflux amazingly. Jan 18, 2018
- Molly C.
Mansfield, Texas
Great price, large tub, does the job! Feb 17, 2016
- Yesenia K.
Montebello , California
Awesome alternative to similac sensitivity. It also dissolves fast Jul 17, 2015
More Parents' Reviews-
- Tabitha N.
Mesa, Arizona
After being on a more expensive sensitive formula we switched to target’s with no problems. The price is unmatched and they often do sales. Apr 13, 2020
- Grace D.
Newington, Connecticut
Target formula is every bit as good as the name brand stuff, and it often qualifies for their baby deals where you spend $100 and get a $20 gift card. Feb 20, 2020
- Kelsey K.
None, Arizona
I started giving this to my baby after we found she did well with Similac pro sensitive. This worked well for her and is much better priced. It seems to mix well in the bottle as well. Nov 19, 2019
- Kami J.
United States of America
This is our go to formula for our 9 month old. It's affordable and she loves it. I appreciate the larger container size to save me from making more trips to the store! Oct 08, 2019
- Jackie Z.
Allison Park, Pennsylvania
Used this formula first with my baby. He took to it just fine and with it being comparable with name brand I felt it was safe for my little one. Affordable and worth it! Jul 15, 2019
- Kayla C.
Chattanooga, Tennessee
This was recommended by a friend after my little one was put on Similac. This is just as good and much more affordable. May 30, 2019
- Kyla N.
Windsor, New York
Worked just as well as similac for half the price! Dec 18, 2018
Less foamy than similac sensitive and half the price! Win-win! Jul 10, 2018
- Linn L.
03833, New Hampshire
Helped babies gas and discomfort so much and less expensive than similac. Win win for us Jul 05, 2018
- miri C.
Groton, Connecticut
amazing works just the same as Similac Sensitive. Jul 01, 2018
- Denise D.
Sewell, New Jersey
This has worked great for us. We recently had to switch to formula and he was throwing up on regular formula. We switched to similac sensitive and this is pretty much the same thing for half the price Mar 15, 2018
- Secretly Expecting
Collegeville, Pennsylvania
We switched from Similac Sensitive to Target with no issues. The large container is the same price as the smaller brand size and there are frequently gift card specials. Will use for next child too! Jan 17, 2017
- Athena V.
Tucson, Arizona
I liked it but found a better brand that mixes well. This one dried up and created gunk in the bottle and nipple Dec 26, 2016
- patti l.
austin, Texas
Twice the amount and about have the price of major brands. My daughter does not know the difference. May 29, 2015
- Michaela F.
Center Point, Iowa
It's identical to Similac Sensitive. No reason to pay more when you can get this good deal. Sep 26, 2014
- Brittany L.
Bethel Park, Pennsylvania
We love this formula, it works as well as any of the more expensive brands, and my son tolerates it very well. Jul 23, 2014
started off with similac formula at the hospital, transitioned to enfamil formula bc my pediatrician gave me free samples. changed to this after samples ran out. by far the cheapest but best quality Jun 04, 2014
As far as formula goes, this worked best for both of my kids, both with sensitive tummies and one with colic. MUCH easier to mix than the Similac brand. Apr 15, 2014
Although i don't agree that its the same exact thing as the Similac Sensitive my son seems to agree with it . Def a great switch to save money. Feb 05, 2014
Based on my research most formula is the same due to FDA regulations, so pay about half as much for the equivalent Target Brand formula. This on is similar to Similac Sensitive. Nov 22, 2013
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