what parents are saying
This product has a good, but strong smell. It is a non toxic and clean product, but it doesn’t lather as much as commercial brands because it’s sulfate free and more natural. (May 07, 2020)
Ayana C.
as seen on weelists
what parents are saying
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- Karri W.
Bucyrus, Ohio
Great for hydrated skin and healthy hair! I wish it smelled a little better but its worth it for healthy skin! Jan 12, 2024
- Kate B.
Lake orion, Michigan
Liked this stuff for my son. Dec 14, 2023
- Bumpy S.
Lawrenceville, Georgia
Soft and clean scent it has. Gentle on the skin Oct 03, 2023
- Nicole C.
Fairfield, California
Love the smell of this and is gentle on my baby’s skin. Switched from aveeno and not going back. Mar 07, 2023
- Nicole S.
Wake Forest, North Carolina
Love this! Smells great and does not leave a filmy residue. Mar 04, 2023
This product is AMAZING and smells great too! We’ve used the original and they just came out with a lavender option as well and it’s even better! Jan 25, 2023
- Dallas D.
McKees Rocks , Pennsylvania
Smells amazing and leaves my children’s skin and hair so soft. Jan 23, 2023
- Robin T.
Lubbock, Texas
I like this product but wish it wasn’t so runny! Nov 10, 2022
- Sara S.
West Chester, Ohio
This smells amazingg! It leaves my sons hair so soft and his skin equally as soft. We love this body wash / shampoo. Aug 09, 2022
- Secretly Expecting
Las Vegas, Nevada
Great kids body wash. My girls have curly hair one thinner tighter curls one with thicker larger curls and it's great on both of them. Feb 19, 2022
- Rachel W.
Smithfield, Utah
Love this! Only brand I use! Feb 14, 2022
- Alyssa W.
Hernando, Mississippi
I love that this shampoo uses clean ingredients that are not going to harm my babies skin. All of my children have sensitive skin, so this is a must-have. Feb 10, 2022
- Jessica G.
Sunbury, Pennsylvania
This is one of our favorites for sensitive skin and cradles cap. The shea butter moisturizes and cleanses perfectly. The smell is pleasant and easy for baby. Jan 03, 2022
- Kate L.
Asheville , North Carolina
This is the only shampoo I have used on my child for 2 years now. It leaves her hair clean and smelling great! Dec 20, 2021
- Lauren M.
Winston salem, North Carolina
Best smelling baby shampoo. Oct 08, 2021
- Lauren L.
Greenville, South Carolina
Smells amazing! We always get compliments. This also doesn’t seem to bother my son, who has eczema. Jul 29, 2021
- Megan S.
Cobbs Creek, Virginia
This smells amazing and leaves skin soft and moisturized. All of my children have used this. May 25, 2021
- Lauren B H.
Lawrence, Kansas
Love the scent of this! I actually used it for myself as well. May 21, 2021
See More Reviews
(including your friends’ reviews!)
Featured Parents' Reviews-
- Amber P.
Carlsbad, California
I love the scent. Most importantly ilI love how it is black owned company. I wanted something for my mixed kids type hair and melanin rich skin. So I feel great using it. Feb 10, 2024
- Maya R.
West New York, New Jersey
I absolutely love shea moisture. Minimal ingredients and no sulfates or silicones so amazing for wavy/curly hair. Love this scent too! Mar 29, 2023
- Ayana C.
Little Elm, Texas
This product has a good, but strong smell. It is a non toxic and clean product, but it doesn’t lather as much as commercial brands because it’s sulfate free and more natural. May 07, 2020
- Chelsea M.
GRAND RAPIDS, Michigan
I love the smell (I have the coconut oil one), and it's nice and gentle on my baby's skin. I love that it's a more natural option for baby. Mar 29, 2020
- Marina R.
Redondo Beach, California
This is one of the best baby washes I use on my baby and preschooler. It calms them down before bedtime, gentle on the skin and my must have when I travel with them on vacations or trips. Jul 12, 2019
- Grace R.
Bethlehem, Pennsylvania
Ingredients you feel good about putting on your baby’s skin, and a cozy sweet scent make this the perfect baby wash! Feb 09, 2019
- Ashley G.
Lexington, Kentucky
One of my favorites for my kids sensitive eczema ridden dry skin. Jul 20, 2018
- Donna B.
Philadelphia, Pennsylvania
Love love love Apr 22, 2018
- Emily C.
Fouke, Arkansas
I love the smell of this baby wash. A little goes a long way and it doesn’t dry out her skin. Mar 15, 2018
- Brittany L.
Bristol, Virginia
This is some of the best smelling soap we've used and is a top favorite now. It leaves our kids hair and skin smelling and feeling nice. Mar 14, 2018
- Nika M.
Grantsville, Utah
Just started using this and I am SO impressed!! So gentle and soothing on our baby’s sensitive skin. Not to mention it smells amazing!!! Jan 14, 2018
- Madeleine S.
Spokane, Washington
Smells amazing! We sadly had to find something a little more moisturizing & gentler for my little girl though, she has very very sensitive skin! Nov 16, 2017
- Kara G.
Englewood, Ohio
My husband loves organic options for our children's baths and this one has been one of his favorites! Nov 05, 2017
- Rachel H.
Richmond , Indiana
WE LOVE THIS. This product smells amazing and does the job. A little goes a LONG way. Cleans well. We've even used it! A little bit pricier than others but SO worth it. Would recommend to any, Calming Oct 26, 2017
- Manouchka J.
Miami , Florida
Received this as a gift and I was hooked! It helped my son to relax and fall asleep better. Oct 24, 2017
- Renee H.
Watertown, Wisconsin
Love this!! All the nurses in the NICU loved the smell too and glad it is free of chemicals! Oct 18, 2017
- Ashley R.
Sanderson, Texas
I honestly cant switch from anything else. This has been our fave since the start! Sep 24, 2017
- Allison S.
Kansas City, Missouri
I LOVE this. I use it for myself as well! It has a great rating on ewg.org as far as being safe and non-toxic. The smell is delicious too, light and not at all overwhelming. Sep 18, 2017
- Amy S.
San Ramon, California
This made my baby's eczema worse. I don't recommend this product. Jun 23, 2017
- Sojo M.
Columbus, Indiana
Use this for myself and love the scent. If left on skin for too long, it will make skin very sticky. Jun 21, 2017
- Amanda B.
Aurora, Ohio
Always hydrated and smelled great. May 21, 2017
- Monica A.
Wake Forest, North Carolina
This is my favorite shampoo/body wash for my daughter out of all them I tried. It smells incredible and works great. I highly recommend it. Apr 18, 2017
- Becky S.
United States of America
Love this, it's gentle on my baby's sensitive skin and smells SO nice. Mar 08, 2017
- Secretly Expecting
Odessa, Florida
My babies Godmother got this for me and I used it when my babies came home from the hospital and I don't use really much else. The smell is calming and my girls' love it. Also use the oil for after. Mar 08, 2017
- Amy C.
Bakersfield, California
Love this brand of products. This one smells so nice and doesn't dry out the skin. It doesn't take much either. When I used another brand, my babies got really dry skin. Mar 03, 2017
- amber k.
scio, Oregon
Love the smell of this. Its a very strong scent, but its nice for the little girl that wants to smell good. Jan 27, 2017
- Secretly Expecting
Spring, Texas
This is Mt favorite! It is natural and perfect for your babies skin. I will say it adds a rich tone to you LOs hair and leaves skin feeling hydrated. Follow up with their oil. Jan 24, 2017
- Cheri P.
Harlan, Iowa
The scent of this is very nice. It's more on the runny side of baby washes. It also needs to be rinsed really well or will cause residue in baby's hair. Very moisturizing. Nov 20, 2016
- Rette G.
Mt. Olympus, Utah
Love the smell! I still am using it on my 4 year old! Oct 05, 2016
- Molly C.
Fort Wayne , Indiana
Smell is perfect for relaxing baby and momma before bedtime. No parabens or toxic ingredients; rates a 1 on the skin deep database. Oct 04, 2016
More Parents' Reviews-
- Karri W.
Bucyrus, Ohio
Great for hydrated skin and healthy hair! I wish it smelled a little better but its worth it for healthy skin! Jan 12, 2024
- Kate B.
Lake orion, Michigan
Liked this stuff for my son. Dec 14, 2023
- Bumpy S.
Lawrenceville, Georgia
Soft and clean scent it has. Gentle on the skin Oct 03, 2023
- Nicole C.
Fairfield, California
Love the smell of this and is gentle on my baby’s skin. Switched from aveeno and not going back. Mar 07, 2023
- Nicole S.
Wake Forest, North Carolina
Love this! Smells great and does not leave a filmy residue. Mar 04, 2023
This product is AMAZING and smells great too! We’ve used the original and they just came out with a lavender option as well and it’s even better! Jan 25, 2023
- Dallas D.
McKees Rocks , Pennsylvania
Smells amazing and leaves my children’s skin and hair so soft. Jan 23, 2023
- Robin T.
Lubbock, Texas
I like this product but wish it wasn’t so runny! Nov 10, 2022
- Sara S.
West Chester, Ohio
This smells amazingg! It leaves my sons hair so soft and his skin equally as soft. We love this body wash / shampoo. Aug 09, 2022
- Secretly Expecting
Las Vegas, Nevada
Great kids body wash. My girls have curly hair one thinner tighter curls one with thicker larger curls and it's great on both of them. Feb 19, 2022
- Rachel W.
Smithfield, Utah
Love this! Only brand I use! Feb 14, 2022
- Alyssa W.
Hernando, Mississippi
I love that this shampoo uses clean ingredients that are not going to harm my babies skin. All of my children have sensitive skin, so this is a must-have. Feb 10, 2022
- Jessica G.
Sunbury, Pennsylvania
This is one of our favorites for sensitive skin and cradles cap. The shea butter moisturizes and cleanses perfectly. The smell is pleasant and easy for baby. Jan 03, 2022
- Kate L.
Asheville , North Carolina
This is the only shampoo I have used on my child for 2 years now. It leaves her hair clean and smelling great! Dec 20, 2021
- Lauren M.
Winston salem, North Carolina
Best smelling baby shampoo. Oct 08, 2021
- Lauren L.
Greenville, South Carolina
Smells amazing! We always get compliments. This also doesn’t seem to bother my son, who has eczema. Jul 29, 2021
- Megan S.
Cobbs Creek, Virginia
This smells amazing and leaves skin soft and moisturized. All of my children have used this. May 25, 2021
- Lauren B H.
Lawrence, Kansas
Love the scent of this! I actually used it for myself as well. May 21, 2021
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