what parents are saying
I upgraded from the Vera Bradley baby backpack to this and I am in love! It has SO MANY POCKETS! So much room for storage and even a mommy pouch! Definitely worth the price! (Jan 12, 2019)
Leah M.
as seen on weelists
what parents are saying
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- Crista A.
Pacoima, California
I wanted to love this bag but it was hard to organize with all the newborn things but was helpful during the toddler stage. Apr 22, 2024
- Catherine M.
Georgetown, Texas
I have the bff messenger in all black. Love that it can be a backpack with the included straps or a messenger bag. When the bag gets dirty a simple wipe or throw the whole bag in the wash gets it clea Mar 05, 2024
- Amy H.
Lenexa, Kansas
I've had my BFF 7 years. No broken parts, no holes, it has held up so much better than other diaper bags. Well worth the cost. Aug 28, 2022
- Angel B.
Seymour, Tennessee
This is the best combination of backpack and large diaper bag! So spacious, full of pockets, and I love that it’s machine-washable!! Aug 22, 2022
- Brittany D.
United States of America
This was my first diaper bag. I still have it but feel like it's dated, not only in patterns, but in features as well. It's fine. Not my favorite out of the diaper bags I've owned. Jul 28, 2022
- Whitney N.
58324, North Dakota
We got this as a hand-me-down and it held up very well. it has a lot of great storage built in. It was perfect for 1-2 kids, but once I had my third it got to be too cramped. Apr 28, 2022
See More Reviews
(including your friends’ reviews!)
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- Kate S.
Asheville, North Carolina
Still in search of my go to diaper bag. I'd love to try this one. Feb 02, 2023
- Lindsey H.
St augustine , Florida
This diaper bag is so convenient and easy to use. It open up like a suitcase so you can get to everything inside quickly without digging through your bag. It’s machine washable. Love the mommy pocket. May 31, 2020
- Rachel G.
Spanish Fort, Alabama
Love that this can be machine washed and can store everything I need for day to day outings. It is a bit small if you are going to be out ALL day, but that is just my preference. Great diaper bag! Feb 05, 2020
- Stephanie D.
Almont, Michigan
Have this in another print and it’s the BEST everyday diaper bag. Easy to carry on back or shoulder or just in hand. Love the pockets, good quality and amount of space. Fits in strollers too. LOVE Feb 03, 2020
- Lauren K.
Phoenix, Arizona
I absolutely love this! So many pockets for organization and love that it's washable! The changing pad is squishy and I love the interchangeable straps to make it a backpack. Oct 24, 2019
- Kristin S.
Buffalo, Minnesota
Bought this on recommendations from friends. It's so cute, compartments galore, and I love that it's washable but it is bulky. Still use at three years. Aug 15, 2019
- Leah M.
Luray, Tennessee
I upgraded from the Vera Bradley baby backpack to this and I am in love! It has SO MANY POCKETS! So much room for storage and even a mommy pouch! Definitely worth the price! Jan 12, 2019
- Shivani L.
United States of America
Must Have! If you are a neat freak like me, then this is a great bag. It has so many pockets for organization. It holds a lot of items.It has four bottle pockets. It has a Mommy pocket as well for us Oct 03, 2018
- Brianna R.
76001, Texas
Love the pockets, great if you cloth diapers. Plenty of room. However because it’s so big it was always way to heavy. I wish I went with the backpack Jul 02, 2018
- Becky B.
Missouri Valley, Iowa
This bag has lots of internal gussetted pockets as well as zipper pockets, a spacious mommy pocket and a tech pocket. I am able to fit everything my daughter needs for a day at daycare. Jun 19, 2018
- Ashley P.
Minneapolis , Minnesota
Love the size of this bag, not too large & it’s a backpack/crossbody! So easy to keep organized. Machine washable. Difficult getting to the changing pad when a backpack w/1 hand available. Apr 07, 2018
- Mary H.
Hurricane , West Virginia
I love this bag! The changing pad is so soft and is great because my daughter was banging her head on changing tables before I got this. Plenty of room and it is a life saver. Feb 08, 2018
- Rachel G.
Gainesville, Georgia
this diaper bag is amazing! fits everything I need and is comfy (and cute!) to boot! Jan 21, 2018
- Erin H.
Eagle Mountain, Utah
I am able to pack everything I need for 3 kids under 5 and am able to easily access it. There are several pockets so nothing gets lost! Best diaper bag I've had and I love it can be used as a backpack Jan 11, 2018
- Julia V.
Parker, Colorado
Received this as a gift and I am very happy with it. Things are easy to find and it's easy to clean. Nov 08, 2017
- Megan B.
Glendora , California
I have this bag in Queen of the Nile and love it. The mommy pocket is amazing (it has a soft lining for sun glasses!) I think best part about it is that it’s machine washable l. Oct 21, 2017
- Dayna L.
Pearl City, Hawaii
Love this bag! So much organization. Oct 20, 2017
- D'Andrea C.
Los Angeles, California
good bag if you're organized and deliberate about what you're packing, otherwise a little small. Sep 22, 2017
- Christina E.
Le Roy, New York
My favorite! I had 2 other bags before this one. I love how easy this is to clean. It's got tons of pockets to be organized. And I love the backpack option and the front "mommy pocket" Sep 18, 2017
- Megan M.
Queen Creek, Arizona
Love the light interior & all the pockets so I am able to find things easily and that I can carry it as a backpack, with the handle, or just on my shoulder. Super cute diaper bag! Pricey though. Aug 30, 2017
- Nicole H.
Woodbury, Minnesota
Love all the organization options, ease of cleaning, and crumb pockets. Front pocket hard to access without dumping everything. Backpack straps come undone easily when wearing. Can't fit a lot in it Aug 02, 2017
- Rachel H.
95826, California
Fits so much, easy to carry and clean. Love! Jul 10, 2017
- Jordan B.
El Paso , Texas
The BEST diaper bag I've ever seen! Love that I can change it from backpack to messenger. Lots of pockets for everything that you need including a mom pocket and memory foam changing pad! Awesome bag! Jun 24, 2017
- Paige B.
Pocatello, Idaho
I finally scored a BFF and it is everything I hoped for and more! It has lots of space and compartments! It also has a memory foam changing pad, which is awesome for changing the littles on the go! Jun 20, 2017
- Secretly Expecting
OSBORN, Missouri
I love it. You can wear it as a back pack, or just put it over your shoulder. Easy to pack diapers and an extra pair of clothes, along with bottles and some other things you pack. May 16, 2017
- Lonnie J.
Simi Valley, California
I have this diaper bag but in the QOTN print. LOVE this bag. Comes in all sorts of prints and different size/kinds of bags. Each of them have so many pockets/compartments for all the baby stuff. May 09, 2017
- Allison F.
United States of America
Love that this can be carried as a backpack. SO nice to have your hands free, especially when you you're carrying baby/ car seat. Only complaint is the main compartment is kind of small. Apr 30, 2017
- Jennifer D.
APO AE, New York
This was a fantastic bag for two kids. Lots of pockets, lots of storage. I received many compliments about this bag. The only downside is it is pretty big. Apr 07, 2017
- Tara A.
Garfield, New Jersey
This is the bag that i keep in my car. It holds so much and has so many pockets that I can quickly get to what i need and close the bag up. The best part about Ju Ju Be is the material. Easy to clean! Feb 16, 2017
- Ashley B.
Owasso, Oklahoma
This is the perfect size bag! Not too big and not too small. Lots of pockets and easy to clean material! These colors are also beautiful! Jan 31, 2017
- Laura S.
Dallas , Pennsylvania
I want to love it because it's so nice and the backpack straps are amazing but it just isn't big enough. Jan 21, 2017
- Courtney J.
El Paso, Texas
So far I love this diaper bag. I love the mommy compartment and the cell phone pocket. As a first time mom all the storage compartments have been so helpful. I have the animal print and love it. Jan 11, 2017
- Leslie P.
Hillsboro, Oregon
I love jujube bags! Washable, lots of pockets to organize, and super cute! I tried four other bags before this one, and this is really the best! Nov 16, 2016
- Dee R.
Altus, Oklahoma
I love that this bag keeps me and my babies stuff so organized. Its stylish but classic and even my husband likes to wear it. I love that you can wear it as a backpack or as a messenger bag. Oct 14, 2016
- Danielle L.
St. Louis, Missouri
This bag is amazing! It is my go to travel bag with baby on the road or in the air. The plethora of pockets keep me organized and makes things easy to grab, which is a must when out and about! Oct 05, 2016
- Nicole M.
United States of America
I love how it converts to backpack or messenger style. Wished it was slightly bigger though. Tons of pockets to keep things organized, durable & easy to clean. Great for one kid, small for 2. Oct 05, 2016
- Stacy C.
Lake Stevens, Alabama
Jujube is the best! Machine washable is especially nice for cloth diapering, but really every mom needs one of these! I have this exact one and it has a spot for everything. Aug 08, 2016
- Kristin G.
Escondido , California
I didn't like how far the zipper goes down on this bag. All my stuff falls out too easily if I unzip it all the way. Aug 07, 2016
- Deawna A.
Arlington, Virginia
Obsessed! So many great features for mom & baby items (crumb drains, sunglasses pocket), and I love that I can use it backpack or messenger style! And it looks great even after the washing machine! Jun 09, 2016
- Kristi N.
Los Alamos, New Mexico
The best purchase ever!! Easy to clean, durable, well thought out pockets and easy to access inside. Apr 23, 2016
- Monica A.
Wake Forest, North Carolina
Love the organization but it is quite small and the backpack looks like an awkward shape on the body Mar 13, 2016
- Jennifer S.
Westminster, Colorado
Love this as a backpack. So much more organized and comfy than the PPB Boxy Backpack. You can wash it, enough said. Sep 24, 2014
- Sydney W.
Fort Worth, Texas
I've tried a million diaper bags. I initially really liked this one, tons of pockets, and the fleece lined for a camera. But EMPTY the thing is heavy so add your stuff & you're done for. Returned it. Aug 11, 2014
- Elizabeth N.
United States of America
Lots of space to storer all the little things you need. I love the versatility of using it as a shoulder bag or a bookbag, Jun 06, 2014
More Parents' Reviews-
- Crista A.
Pacoima, California
I wanted to love this bag but it was hard to organize with all the newborn things but was helpful during the toddler stage. Apr 22, 2024
- Catherine M.
Georgetown, Texas
I have the bff messenger in all black. Love that it can be a backpack with the included straps or a messenger bag. When the bag gets dirty a simple wipe or throw the whole bag in the wash gets it clea Mar 05, 2024
- Amy H.
Lenexa, Kansas
I've had my BFF 7 years. No broken parts, no holes, it has held up so much better than other diaper bags. Well worth the cost. Aug 28, 2022
- Angel B.
Seymour, Tennessee
This is the best combination of backpack and large diaper bag! So spacious, full of pockets, and I love that it’s machine-washable!! Aug 22, 2022
- Brittany D.
United States of America
This was my first diaper bag. I still have it but feel like it's dated, not only in patterns, but in features as well. It's fine. Not my favorite out of the diaper bags I've owned. Jul 28, 2022
- Whitney N.
58324, North Dakota
We got this as a hand-me-down and it held up very well. it has a lot of great storage built in. It was perfect for 1-2 kids, but once I had my third it got to be too cramped. Apr 28, 2022
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