• The backpack feature makes this the easiest bag to carry all the time. The design is well thought out and stores A LOT of things. I get compliments often on this bag. Worth every penny. Feb 16, 2022

  • I love the idea of this bag, but it seems you need the pouches to be able to utilize the bag. The bottle holders also don't accommodate avent natural bottles well and cut into space in the bag. Nov 03, 2021

  • This was my first JUJUBE and probably my favorite. Plenty of space and easy to clean also they hold their value if you want to resell Nov 02, 2021

  • I love my diaper bag. We can fit a good amount of stuff in it. Comes with a good size changing mat. Jul 05, 2021

  • Love this bag! Lots of compartments and storage. Haven’t used much as I don’t go out much due to Covid but I imagine it’ll be super useful when I start going out more. Jun 15, 2021

  • Very dependable, I love how I can keep a few diapers, change of clothes and wipes in it at all times. Easy to use for a fast trip to the store or park May 31, 2021

    • Kiani C.

    • Palm Springs, California

    This was my long sought out diaper bag, but once o got to use it - I found it to be too heavy, bulky, and didn’t hold everything I needed for my baby inside May 27, 2021

    • Maria J.

    • Los Angeles, California

    Love the versatility of wearing it as a backpack, messenger bag or a tote. The different pockets are very handy especially the mommy pocket for grabbing things quickly. May 24, 2021

    • Tara T.

    • Mehoopany, Pennsylvania

    Great bag overall. Unfortunately the one zipper broke on mine after only a few months. However I was able to put quite a bit of things in and keep it organized. It was also very easy to clean May 22, 2021

  • Huge fan of these bags! They’re washable and hold up great! Love all the organization Apr 20, 2021

  • Love it! So much room and I love that I can use it as a backpack and as a shoulder bag. Apr 08, 2021

  • Love that this bag can be worn as a backpack, messenger bag or simple Ole over the shoulder bag. It looks compact but can fit all your essentials. The variety of styles are so great. Mar 09, 2021

  • Washable!!! Love the built in organization. Versatility of backpack or messenger bag. Quality build. Light interior lining. Did I mention it’s washable?!!! Feb 15, 2021

  • Eh. I personally liked it, but I think only because I watched all the videos. Family sitters always complained about it. Loved the pockets, and anti-microbial lining. But really? Not worth the money. Dec 16, 2020

  • What I love about this bag is that the main compartments zipper zips all the way to the bottom. It makes it really easy to find anything in your bag. Just don’t over pack or it all falls out! Dec 06, 2020

  • Lots of pockets make organizing easy. I like that you can switch from backpack to shoulder strap. Mommy pocket is helpful. Easy to clean. Nov 23, 2020

  • So far so good, the BFF fits mostly everything but I end up packing it full every time I go somewhere with my newborn. Love all the pockets though, thats a big plus and easy access insulated pockets Nov 21, 2020

  • Used this as our main diaper bag from age 1 up. It's a little small for under 1 if you're an overpacker but I LOVE that it's washable! Nov 19, 2020

  • This style was my first diaper bag. I wanted to love it, but ultimately it was too wide and boxy, and the large compartment wasn’t as accessible as I’d like it to be. Oct 19, 2020

  • Great all around diaper bag- lots of room, can use strap or backpack, and side pockets for cups or bottles! Lots of pockets for storage too! Great bag! Would make a great gift for a new mom. Sep 26, 2020

  • One of my favorite diaper bags. So much room to pack enough essentials. It is very comfort as well. Sep 22, 2020

  • I could never find another diaper bag that I love as much as this one. We cloth diapered and it just fit everything so well and was easy to access. So easy to keep clean and organized. Aug 30, 2020

    • Rosy T.

    • Temecula, California

    I love that this diaper bag is convertible. I am petite and find it a bit uncomfortable on my back and shoulders. Aug 30, 2020

  • The best bag and wonderful customer service. I’d only ever have a back pack diaper bag! Aug 23, 2020

  • Love this bag. It can be carried over your shoulder or a backpack. It is on the smaller side, which works well with our one child. It can be shoved under strollers easily. It stays clean! Aug 10, 2020

    • Lexi B.

    • Laguna niguel , California

    Such a good diaper bag. I’m easy to organize and super comfortable! May 27, 2020

  • This product is great quality. But this is my least favorite jujube product its so so bulky and awkward to me I dont know if it's because I'm 5 foot 2 or what but I hated this bag May 05, 2020

  • I love the versatility of this diaper bag! It's machine washable and with the print I chose, my hubby likes being able to wear this too! It fits everything and its cute! May 03, 2020

  • Great diaper bag with fun designs. I love jujube. Decent amount of room for storage, but the bag is pretty heavy for it's size Apr 29, 2020

  • It’s nice with all its pockets but not quite big enough for two kids Mar 16, 2020

  • I have this in the polka dot print and absolutely love! The pockets are essentially for any mommy who loves to organize as much as I do. The mommy pocket is my favoriteb Mar 11, 2020

  • I used this bag for 2 years and it held up really well! I love that it was machine washable! The cup oldest are kind of hard to get things into them but other than that this bag is great! Mar 10, 2020

  • This B.F.F. Bag is awesome!!! It is perfect for on the go moms. It’s easy to clean and helps you stay organized. I love that it has a soft lined pocket just for your phone and a car key clip. Feb 21, 2020

  • I love this style. The space is amazing and I love the matching changing pad. What is awesome about this bag is the backpack or shoulder option. I have two of these. Feb 20, 2020

  • I have this in the Harry Potter Flying let’s print and love it! It’s big enough for all the day out essentials but small enough that it doesn’t take up too much room. Feb 09, 2020

  • The best diaper bag out there. Hold so much, is so organized. Easy to load. It can get heavy because it is full sized. It stands the test of time and is worth the money. Feb 05, 2020

  • It’s not too big, which is key because if you have the space to pack too much, you will overpack! That being said, it easily accommodates cloth diapering! Machine washable is a game changer. Jan 30, 2020

  • We ended up switching to this diaper bag and I am so happy we did. The compartments are thoughtfully laid out, so getting things in and out is so easy. Jan 24, 2020

    • Bree O.

    • simsbury, Connecticut

    I have had our BFF since our 2 year old was born, now use it with our newborn. Great with cloth or disposable diapers! Jan 19, 2020

  • Good quality diaper bag with lots of features and room. It gets very heavy, very fast and is too boxy to wear as a backpack. Jan 07, 2020

    • Linh P.

    • Santa Ana, California

    Jujube diapers bags ate trendy and so much better looking in person! I got one while pregnant with my first daughter and now I am still using it with my second daughter. It still looks like new! Dec 28, 2019

  • I love that JuJube products are washable! This has been washed over and over to keep germs away. We also store a ton of items in this bag. So many pockets and ways to carry Dec 07, 2019

  • Finally got this with our 3rd baby, I love it so much And wish I had it with the first 2! Nothing gets “lost” in this bag, I love the setup and organization! Nov 24, 2019

  • I watched alot of videos before buying this. I thought all the pockets would be great, but they were actually a hindrance. I couldnt get bigger items in the bag and found it quite limiting. Nov 20, 2019

  • I like this bag, but it is smaller. Good for one child or an outing where you don’t need too much. There are lot of pockets for organization though. Nov 13, 2019

    • Jenn Y.

    • Turlock , California

    This bag holds so much and the print is to die for. Its the perfect bag for me and my two littles that are under two Nov 10, 2019

  • LOVE this diaper bag! It has plenty of pockets, it has a sturdy structure, changing pad is nicely padded, easy to clean, & I love the options to carry over the shoulder or as a backpack! Nov 07, 2019

  • Love that it’s big enough to carry all the essentials big enough to pack for two children I like that it has two different options to carry it Nov 06, 2019

  • I have several BFF’s and I love that it can be worn several different ways. It’s also machine washable to I don’t have to worry about the mess! Internal organization is amazing. Nov 04, 2019

  • I love this diaper bag for an older baby. Alright around a year, I felt my son outgrew the changing pad on my PPB backpack. This bag has amazing storage - cellphone and sunglasses pockets too! Nov 03, 2019