what parents are saying
I love the citrus scent. Clothes get just as clean as they would with Tide. (May 05, 2019)
Rebecca H.
as seen on weelists
what parents are saying
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- Hannah P.
Cleveland, Oklahoma
I use this and I love it. I use it for my clothes and My babies clothes. It cleans efficiently and Laundry comes out smelling fresh without an overbearing scent. Me and my baby have sensitive skin. Jul 18, 2019
- Felicia M.
Manorville, New York
We use this detergent on all of our clothes. Used them for my son and we’ve had no problems! We use the lavender scent sometimes too ! Jul 18, 2019
- Erica U.
Newbury Park , California
Love Seventh Generation and works well on getting out stains from baby messes. Jul 12, 2019
- Gina P.
Rancho Cucamonga , California
This is the only laundry detergent My family uses! It’s gentle and doesn’t contain harsh chemicals! We even use this on my baby’s clothing and it works well for Him! May 16, 2019
- Jenny F.
Dartmouth, Massachusetts
Love that this brand is eco friendly and love that the ingredients are safer for my child. Washes clothes well. Apr 28, 2019
- Kim M.
Liscomb, Iowa
Great for sensitive skin. I love that it's not perfumey. I've used this for 2 years for my son's clothes and will continue to use for baby #2. Apr 28, 2019
- Breana T.
Lineville, Alabama
I have the lavender scent laundry soap. It seems to get things clean I just wish the scent lasted a little longer. But it does the job! Apr 19, 2019
- Arden L.
Spokane, Washington
Tried this for the first time in free samples for my second baby and til this day it's the only detergent I use for his clothes. I love that it's fragrance free and without any harsh chemicals Apr 16, 2019
- Elizabeth L.
United States of America
This detergent works well for my baby- she doesn’t have any reactions to it and he clothes come out of the wash very clean! Apr 10, 2019
- Amanda P.
Medina, Ohio
No harsh chemicals or smells. Leaves clothes nice and clean. We've used this since my son was a new born and he has extremely sensitive skin. Cheaper than other detergents too. Apr 03, 2019
- Secretly Expecting
Palos Verdes Estates, California
Great product that gets out stains without a chemical odor. Mar 19, 2019
- Chassidy L.
London, Kentucky
I use this for my family’s clothes and towels! I know it’s safe and great for my family and their sensitive skin! Feb 22, 2019
- Jiamei C.
Jersey City, New Jersey
Love the scent and it's not as strong. Feb 21, 2019
- Paula M.
33073, Florida
Best laundry detergent out there! Been using it for years and will continue using it even for my babie’s clothes when he gets here in April Feb 09, 2019
- Erin B.
Richmond, Virginia
Use this a back up if need be; clothes are cleaned well. Jan 18, 2019
- Christina M.
Tampa, Florida
I use this for my baby's clothes (the baby version) and cloth diapers (ultra power plus version). Jan 11, 2019
- Alba F.
United States of America
love, isn't too soapy but smells great and gets the job done Dec 08, 2018
- Christina K.
Phoenix, Arizona
I've been using this for 4 years and have had great results! We have a little one with skin sensitivities and we have had great luck with this detergent. Nov 27, 2018
Great detergent without harsh chemicals or fragrance. Good option for baby laundry detergent. Oct 02, 2018
- Charisa V.
Colorado Springs , Colorado
Best free and clear detergent my household has tried so far! We tried a TON. Seventh Gen gets our clothes clean and my daughter's stains out. Rinses well. Plant based ingredients. Sep 27, 2018
- Li A.
Medford , New Jersey
Favorite detergent. Use for whole fam now. No harsh chemicals or fragrances that irritate sensitive skin Aug 24, 2018
- Tanya N.
El Cerrito, California
Thoroughly washes and safe to use for the whole family. Aug 19, 2018
See More Reviews
(including your friends’ reviews!)
Featured Parents' Reviews-
- Rebecca H.
Sioux Falls , South Dakota
I love the citrus scent. Clothes get just as clean as they would with Tide. May 05, 2019
- Keren W.
brooklyn, New York
I'm able to use this on my clothes and baby's clothes. It does the job and doesn't cost an arm and leg. Sep 03, 2018
- Justine L.
Goffstown, New Hampshire
It’s okay for regular laundry, but not the greatest for cloth diapers. It’s not as natural, does contain laureth and sulfates, which are common skin irritants. Aug 30, 2018
- Deanna O.
Oak Harbor, Washington
Good detergent, be prepared to use a little more than other brands. And be prepared to wash on hot all the time. I like it but I prefer other brands Jul 12, 2018
- Brandi S.
Vassar, Kansas
Great seventh gen soap works for anyone! No gross chemicals to irritate skin so even great for baby clothes or someone with skin allergies, conditions and price isn’t awful for what your getting Mar 30, 2018
- Kendall K.
New market, Maryland
Free of harsh chemicals and works for both parents and baby. Jan 20, 2018
- Nicole M.
Reston, Virginia
Leaves my baby's clothes feeling clean and fresh. I love that it is free of chemicals, dyes, and fragrances. Jan 10, 2018
- Mary H.
Hurricane , West Virginia
Gentle laundry detergent. My LO has sensitive skin and can't handle strong odors. Clothes came out clean. Dec 29, 2017
- Deanne A.
Summerville, South Carolina
I liked that this had ingredients that were less toxic, but it doesn't get the stink out of anything. Dec 17, 2017
- Secretly Expecting
Princeton, New Jersey
great natural detergent that cleans clothes really well! Oct 10, 2017
- Jennifer G.
Gillette, New Jersey
We love this detergent because its fragrance free and great on our sensitive skin. Sep 21, 2017
- Kirstie C.
Chico, California
Baby did well with this Aug 29, 2017
- Michie H.
San Clemente , California
I love this product because it is the least toxic and safest detergent that Target currently carries. Free of synthetic fragrances and dyes. Jun 28, 2017
- Amanda Y.
Palm Desert, California
I first bought this for the baby. Now my entire family is using this. There is no smell so if you are looking for a fresh smell you may need to add a scent booster. May 09, 2017
- Katrina H.
Pittsburgh, Pennsylvania
This is our regular laundry detergent - we use for our clothes and baby's clothes. It cleans the clothes nicely but it's free and clear and sometimes I do miss having scented laundry. May 01, 2017
- Grace B.
Whitefish Bay, Wisconsin
I can trust that this product doesn't have any harsh ingredients that will irritate my child's sensitive skin! I was everyone's clothes with this! Mar 03, 2017
- Carol S.
Phoenix, Arizona
This stuff is amazing! I have been using this since day one for my LO, and there isn't a stain it hasn't worked on! So impressed and so glad I didn't just follow the pack and buy Dreft. Jan 06, 2017
- Brooke D.
Endicott, New York
Pretty good detergent. Does its job! Jan 04, 2017
- KyLee D.
Eaton Rapids, Michigan
Gets the laundry ultra clean without any harsh chemicals! Dec 04, 2016
- Brandy B.
48876, Michigan
Only detergent my family uses since most of us are allergic to other. Dec 03, 2016
- Cheri P.
Harlan, Iowa
The scented version is great for athletic wear and stinky baby clothes. It cleans well and is not chemicals like other detergents. i like this stuff and will buy in the future! Nov 18, 2016
- Kristin G.
San Marcos , California
I love this detergent. We have sensitive skin and allergies in our family and it's not fragranced and washes well. Oct 04, 2016
- Hillary W.
Glen Ridge, New Jersey
I was neutral about this detergent until I recently got my 4th compliment about how good our clothes smell. I use the lavender eucalyptus. It does a perfectly fine job and apparently it smells great Sep 07, 2016
- Katie S.
Massapequa Park, New York
I used this detergent when my baby was first born on everyone's clothes in our house just incase she had an allergy to perfumes/ scents. I am still on the same bottle & she is 4 months, it is a bit $ Aug 02, 2016
- Akiko M.
United States of America
work well Sep 27, 2014
- Kayley N.
Tulsa, Oklahoma
My go-to laundry detergent. Perfect for my entire family as we all have skin sensitivities. Pricey compared to other brands but worth it. Mar 25, 2014
More Parents' Reviews-
- Hannah P.
Cleveland, Oklahoma
I use this and I love it. I use it for my clothes and My babies clothes. It cleans efficiently and Laundry comes out smelling fresh without an overbearing scent. Me and my baby have sensitive skin. Jul 18, 2019
- Felicia M.
Manorville, New York
We use this detergent on all of our clothes. Used them for my son and we’ve had no problems! We use the lavender scent sometimes too ! Jul 18, 2019
- Erica U.
Newbury Park , California
Love Seventh Generation and works well on getting out stains from baby messes. Jul 12, 2019
- Gina P.
Rancho Cucamonga , California
This is the only laundry detergent My family uses! It’s gentle and doesn’t contain harsh chemicals! We even use this on my baby’s clothing and it works well for Him! May 16, 2019
- Jenny F.
Dartmouth, Massachusetts
Love that this brand is eco friendly and love that the ingredients are safer for my child. Washes clothes well. Apr 28, 2019
- Kim M.
Liscomb, Iowa
Great for sensitive skin. I love that it's not perfumey. I've used this for 2 years for my son's clothes and will continue to use for baby #2. Apr 28, 2019
- Breana T.
Lineville, Alabama
I have the lavender scent laundry soap. It seems to get things clean I just wish the scent lasted a little longer. But it does the job! Apr 19, 2019
- Arden L.
Spokane, Washington
Tried this for the first time in free samples for my second baby and til this day it's the only detergent I use for his clothes. I love that it's fragrance free and without any harsh chemicals Apr 16, 2019
- Elizabeth L.
United States of America
This detergent works well for my baby- she doesn’t have any reactions to it and he clothes come out of the wash very clean! Apr 10, 2019
- Amanda P.
Medina, Ohio
No harsh chemicals or smells. Leaves clothes nice and clean. We've used this since my son was a new born and he has extremely sensitive skin. Cheaper than other detergents too. Apr 03, 2019
- Secretly Expecting
Palos Verdes Estates, California
Great product that gets out stains without a chemical odor. Mar 19, 2019
- Chassidy L.
London, Kentucky
I use this for my family’s clothes and towels! I know it’s safe and great for my family and their sensitive skin! Feb 22, 2019
- Jiamei C.
Jersey City, New Jersey
Love the scent and it's not as strong. Feb 21, 2019
- Paula M.
33073, Florida
Best laundry detergent out there! Been using it for years and will continue using it even for my babie’s clothes when he gets here in April Feb 09, 2019
- Erin B.
Richmond, Virginia
Use this a back up if need be; clothes are cleaned well. Jan 18, 2019
- Christina M.
Tampa, Florida
I use this for my baby's clothes (the baby version) and cloth diapers (ultra power plus version). Jan 11, 2019
- Alba F.
United States of America
love, isn't too soapy but smells great and gets the job done Dec 08, 2018
- Christina K.
Phoenix, Arizona
I've been using this for 4 years and have had great results! We have a little one with skin sensitivities and we have had great luck with this detergent. Nov 27, 2018
Great detergent without harsh chemicals or fragrance. Good option for baby laundry detergent. Oct 02, 2018
- Charisa V.
Colorado Springs , Colorado
Best free and clear detergent my household has tried so far! We tried a TON. Seventh Gen gets our clothes clean and my daughter's stains out. Rinses well. Plant based ingredients. Sep 27, 2018
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