Target up & up Advantage Infant Formula
what parents are saying
Great price, no different than Similac. (May 07, 2017)
Katherine T.
as seen on weelists
what parents are saying
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- Nastassja M.
48334, Michigan
My son did great on this and the price is amazing! Apr 09, 2021
- Jennifer B.
Memphis, Tennessee
Saving so much money buying the same formula as the name brands, highly recommend. Dec 14, 2020
- Colette L.
Temple, Texas
It's the exact same as Similac, but much cheaper. Jan 05, 2019
- Secretly Expecting
Frost, Texas
Great product for the price love target! Jan 04, 2019
- Rachel K.
Minneapolis, Minnesota
This is our favorite formula. The generic works for our baby even better than the Similac. Highly recommend! Sep 05, 2018
- Tara T.
Olathe, Kansas
So much less expensive than Similac and we used this and Wal-Marts version the most. Worked just fine and my kiddos are healthy. Jan 02, 2017
- Athena V.
Tucson, Arizona
It's alright. Baby doesn't mind drinking it but I don't like that it never seems to fully mix and gunks up the nipple Dec 26, 2016
- Ella Jane G.
Springfield, Missouri
Exact same ingredients and nutrition as Similac, much cheaper. Baby has never had problems with constipation, etc., on up & up. Look out for their bonus packs with 4 extra ounces for the same price! May 06, 2015
- Deirdre L.
Worcester, Massachusetts
Same as Similac Advance but way less money. Oct 22, 2014
- Secretly Expecting
New York, New York
was using the similac version but this brand is great. almost half the price, the same exact nutritional content and same ingredients! Aug 13, 2014
We use this interchangeably with similac advance. No issues and much cheaper! Jul 23, 2014
See More Reviews
(including your friends’ reviews!)
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- Manjiree J.
Philadelphia, Pennsylvania
After baby rejected the taste of 4 other brands, she's finally settled on this and drinks happily. I love the price, but honestly would have paid anything for something my baby would actually drink! Jan 24, 2018
- Katherine T.
Nashville, Tennessee
Great price, no different than Similac. May 07, 2017
- Lauren L.
Northport, Alabama
This formula is comparable to Similac Advance, but much less expensive. We have used the up & up formula for 3 children and I would recommend it. Jun 16, 2014
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- Nastassja M.
48334, Michigan
My son did great on this and the price is amazing! Apr 09, 2021
- Jennifer B.
Memphis, Tennessee
Saving so much money buying the same formula as the name brands, highly recommend. Dec 14, 2020
- Colette L.
Temple, Texas
It's the exact same as Similac, but much cheaper. Jan 05, 2019
- Secretly Expecting
Frost, Texas
Great product for the price love target! Jan 04, 2019
- Rachel K.
Minneapolis, Minnesota
This is our favorite formula. The generic works for our baby even better than the Similac. Highly recommend! Sep 05, 2018
- Tara T.
Olathe, Kansas
So much less expensive than Similac and we used this and Wal-Marts version the most. Worked just fine and my kiddos are healthy. Jan 02, 2017
- Athena V.
Tucson, Arizona
It's alright. Baby doesn't mind drinking it but I don't like that it never seems to fully mix and gunks up the nipple Dec 26, 2016
- Ella Jane G.
Springfield, Missouri
Exact same ingredients and nutrition as Similac, much cheaper. Baby has never had problems with constipation, etc., on up & up. Look out for their bonus packs with 4 extra ounces for the same price! May 06, 2015
- Deirdre L.
Worcester, Massachusetts
Same as Similac Advance but way less money. Oct 22, 2014
- Secretly Expecting
New York, New York
was using the similac version but this brand is great. almost half the price, the same exact nutritional content and same ingredients! Aug 13, 2014
We use this interchangeably with similac advance. No issues and much cheaper! Jul 23, 2014
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